London, United Kingdom May 12, 2018 (Issuewire.com) - Advantage Market Research Ltd and respondi conducted a survey of over 1,000 UK residents to assess the potential impact of the negative publicity surrounding Oxfam’s sexual misconduct scandal on the public’s willingness to donate financially to charities.
The ‘Still a goodcause?’ report shows nearly all charities have been negatively affected with people being less willing to donate financially. Most affected are Non-Government Organisations, with three in ten people now less willing to donate. This impact is even more pronounced among older people, rising to 41% of 45-54s and 37% of those 65+.
Recent media attention has called into question the behaviours and management practices within several prominent charities along with perceived high CEO salaries. This has contributed to the negative shift in the public’s willingness to give to larger charities when they are uncertain, or unhappy, about how their donation is being used.
The results highlight a greater need for charities to prove they operate ethically and effectively. Donors increasingly need to see their chosen charity is run efficiently, operates in an ethical manner and achieves results.
Many donors retain an intellectual and emotional link to the money they give, making it an investment rather than a gift. The findings demonstrate a need for charities to connect with ‘investors’ in a deeper, meaningful way to demonstrate their true impact value and what can be achieved with continued support.
Without this reassurance, it is likely that donors will shift their focus to smaller, local causes where the transparency of the operation and impact of the donation is more readily seen.
About Advantage Market Intelligence Ltd.
Advantage Market Intelligence Ltd. provides market research and competitor intelligence services.Advantage Market Intelligence Ltd. is an accredited Company Partner of the Market Research Society, the world's leading market research authority.
About respondi
respondi is an internationally recognized and certified panel provider based in London, Cologneand Paris.mingle is respondi’san online opinion platform and has over 300,000 members throughout Europe.
The full report is publicly available from the Advantage Market Intelligence Ltd. website - https://www.advantagemi.co.uk/.
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