Cross River, Nigeria Oct 16, 2019 (Issuewire.com) - Competition is healthy as it motivates you to act wisely and plan uniquely with available resources but there are few key points avoiding which can negatively impact your business. According to the reputed businesswoman, Jennifer Iwenjiora Douglas Abubakar, it is essential for a business person to maintain his position in the market and stay ahead of the competitors. There are several ways by which you can beat your business rivals.
• Get the right customers- Every market is classified into three segments- lower, middle and upper class. The first step is to identify the class you are targeting. Once you get the answer, set the price accordingly but make sure your product offers the best value for money. No matter what product you introduce/sell in the market, quality is of foremost importance.
• Have an engaging workforce- Ms. Abubakar relies on having an engaging workforce to gain strength in business. Employees define your brand, set a USP and play a significant role in stay ahead of the competition in terms of quality, price and customer satisfaction. She also worries that in spite of knowing the oblivious importance of engaging employees, most companies are failing this challenge and seeing a downfall.
• Never let the innovation die- Innovation acts as a tool that helps you to survive in the business world. Innovate a marketing strategy that suits your business's personality. Jennifer Iwenjiora believes every business has certain problems that don't seem to go away unless you find creative solutions to solve the problem.
• Improve customer services- Jennifer Iwnejiora Douglas Abubakar comments that better customer service is one of the important aspects that help a business person to beat the competition. There is no denying that people love businesses that offer exceptional customer services. Appoint the staff that can patiently hear the customers and provides satisfying answers to every query asked.
• Know the weakness of your competitors- Jennifer Iwenjiora Douglas Abubakar suggests that it is essential to identify the drawbacks and weaknesses of your competitors if you want to boost up your business. She adds even if a competitor has a better product or demands a lower price in return, you can still win. Know the weakness of the competing company which means simply identify where you can outperform. It will surely help prospective customers to go for your brand.
Last but not least, Jennifer Iwenjiora Douglas Abubakar gives a remarkable tip to all the young businessmen to dust off their competitors- just like football, business is a game of inches where a smaller advantage decides whether you will beat off the competitors or lack behind.
Hope positive actions combined with the positive approach would help Jennifer Iwenjiora to be upfront.
Media Contact
Jennifer Iwenjiora Douglas Abubakar *****@tutanota.com
