Dubai, United Arab Emirates Sep 8, 2023 (Issuewire.com) - India's popular airline choice, Air India Express has unveiled a new vision for the organization that would be formed with the merger and integration with AIX Connect, currently operating as AirAsia India. The airline also charted the path forward, building on the key milestones already achieved as part of the Air India Group’s ongoing 5-year transformation journey, Vihaan. AI.
The vision and key differentiators build on the shared brand purpose of Air India and Air India Express, ‘to transform a national institution into national inspiration’. Aloke Singh, Managing Director, Air India Express and AIX Connect, articulated the airline’s Vision ‘to inspire new possibilities and make meaningful connections with unmatched warmth’ in a town hall to employees of both airlines, elaborating on the focus areas of integration, growth, and transformation, the inflection point that the airline is on, and the aspirations and ambitions for growth.
Talking about the vision, differentiators and path ahead, Aloke Singh, Managing Director, Air India Express and AIX Connect, said, "Our resolute vision encapsulates our key differentiators - making meaningful connections, delivering unique experiences and providing best-in-class value with Indian warmth. Our ambitions will ride upon our huge fleet and network expansion, in the domestic India market as well as short-haul international region - Unlocking synergies with the merger of the two entities, and network integration with Air India; Growth and expansion, for a meaningful market presence as well as cost-efficiencies; and Achieving excellence in all areas, becoming a preferred brand for a confident new India.”
The differentiators detail the airline’s business model and brand promise in the run-up to the brand launch of Air India Express, expected to be unveiled within the next couple of months:
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Meaningful Connections: Air India Express is committed to nurturing "meaningful connections" that transcend borders, uniting people, communities, and cultures to embody the rich spirit and diversity of India. The aim is to make every journey a delightful and memorable travel experience.
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Unique Experiences: The airline is dedicated to curating and delivering "unique experiences" infused with unmatched Indian warmth, harnessing technology to create frictionless and personalized journeys. This includes product offerings and service experiences that reflect the warmth of Indian hospitality, exemplified by Gourmair, the airline's award-winning in-flight dining brand, tailored to cater to diverse culinary preferences with an extensive range of regional and healthy hot meals and lite bites.
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Best-in-Class Value: Air India Express is steadfast in its pursuit of "best-in-class" value, which extends beyond cost and business fundamentals. The airline is committed to offering customizable and relevant services for each guest and journey, tailored to their preferences and needs while maintaining consistent and reliable operational efficiency
Specific projects have been identified to achieve these aspirations, focussing on enhancing the guest experience, optimizing the network for market dominance, streamlining operations with a digital-first approach, fostering talent with an innovative and winning culture, and creating value for all stakeholders through sustainable practices, transparent decision-making, and prudent governance.
Earlier this year, AIX Connect and Air India Express launched the unified website, airindiaexpress.com, allowing users to book and manage services from both airlines on domestic and international sectors; common social media handles (airindiax) and support channels; and an integrated Passenger Service System. Both airlines have also synergized a host of other ancillary add-on services and sub-brands, including Gourmair in-flight dining, Xpress Prime seats, and Xpress Ahead priority services. The airline also recently announced the harmonization of new grades, compensation, and benefits with Air India, enabling a unified structure and streamlining career paths across the Air India group.
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