New York City, New York Mar 18, 2019 (Issuewire.com) - “We wanted to create a one-of-a-kind, soulful scent unparalleled to anything else out there. We played with sensory arousers and enthusers in developing Anthony 1 – to make you feel #1,” said Anthony Brand’s Director of Marketing, Jessica Dunham.
THE SCENT
The opening of Anthony 1 is expansive and recalls bright, fresh air with the zest of first-season harvested Calabrian Lemon, flanked by a lightly spicy accord of Pink Peppercorn and Guatemalan Cardamom. Bridging into the heart – French Lavender suggests a cooling smoothness while Pine and Haitian Vetiver push the atmosphere even greener. Timbersilk™, an ultra modern abstract woody element, forms a structure with pure Moroccan Cedarwood Absolute and Australian Sandalwood FirAbsolue™ creating a luxe wood tone so detailed its almost tactile. A rare note of Indian Cypriol gives the fragrance a unique leathery quality. At the base, Ambrox™, Amber and Musks provide a smoldering power that diffuses throughout.
THE DESIGN
Designed to mimic the signature Anthony icon logo and entice men. It is crafted in a deep charcoal instead of transparent glass, mirroring the smoldering, sultry scent inside.
Anthony 1 Eau de Parfum ($117 USD for 3.4 fl. oz.) is now available at Anthony.com, Nordstrom.com and launching in California’s Beauty Collection stores April 1, 2019.
ABOUT ANTHONY
Developed for men. Borrowed by women.
Anthony is the leading multi-benefit, solution oriented skincare brand for men (and women) — fusing natural ingredients with the latest science and technology for extraordinary results. Anthony is powered by a mix of the finest botanical extracts, vitamins, and cutting-edge science to solve plaguing skincare and grooming problems. Anthony offers a quick, easy approach to skincare and grooming. Easy to navigate, understand, and use, each Anthony product is created with a unique objective and strategy.
Media Contact
Anthony Brands/Jessica Dunham info@anthony.com 646.613.1600 http://www.anthony.com
