The immediate objective of writing a press release is to get it approved by journalists so they get published by the top media and news outlets across your specific industry. Journalists get hit by giving or taking thousands of press releases every day. But only a few get selected to be placed in the publications.
The main reason why so many press releases fail is that they were not able to interest the journalist enough to get approved. The key to getting guaranteed publication is that you must improve the quality of its writing which makes the initial impression on the readers. Here are some latest and most effective tips for writing a great press release that can help you get guaranteed success:
1. Know your audience
Every press release is written for the audience. When journalists chose a PR, they think about its relevance to their readers first. So, your press release must be written keeping the target audience in mind.
- It must be written in a way that satisfies the queries, needs, and requirements of the audience.
- Know the demographics of your niche readers that is their age, gender, preference, location, and more.
- Research about their likes and dislikes, what is trending among them, and what they might want from your brand or other brands similar to yours before PR writing.
2. Grab attention with a catchy headline
The first thing a journalist or blogger will see in your PR is the headline. As they have to go through so many PR in a single day, they decide which one they will consider reading based on their titles. Here are some effective PR headline writing tips for you:
- Make sure it’s not too long or too short.
- Write what the PR is about in brief in the headline.
- Use catchy and action words. Add the current year to make it more relevant.
- Use keywords to make it SEO-friendly.
- Use figures and statistics to make it more credible and interesting.
3. Describe what your PR is about in the first paragraph
Press releases are long texts and most readers do not even read the whole thing before moving on to the next one. So, you need to make sure they get all the information that you want them to know by just reading the opening paragraph.
- Make the first paragraph most informative.
- Give your primary massage in this portion.
- Address every important point that you want to make in the first few sentences.
4. Add factual data and analytics to the PR
Press releases are not ads; they state just facts, like news. So, if you have some hard data about the topic you are writing about or your brand, you need to surely add them to the press release. Make sure to elaborate on them in the second and next paragraphs of the PR. The information you include in the content must be truthful.
5. Add quotes and multimedia
Press releases are written in a formal tone. If you want to add some human touch to it, you need to include significant quotes in the content. The quotes must be relevant to the topic of the press release and from important personnel within the organization. Quotes also add credibility to the PR. Create a separate paragraph for the quotes and do not use more than three quotes. You can also add suitable images, gifs, and infographics in between paragraphs to make the press release more interesting to read.
6. Include a boilerplate
Boilerplate copy is one of the most important parts of a press release. It includes your every contact information so that the journalists can follow up with you. You must also add your website link and social media details in the boilerplate so your target audience can easily visit your website and support you on social media platforms. The best part about boilerplates is that they can be reused in multiple press releases without making a change.
7. Keep the PR short
Most people have shorter attention spans these days. So, a very long press release will not interest them at all. An ideal press release must always be one page long and have not more than 5 paragraphs. The longer the PR, the less informative and more promotional and repetitive it becomes.
8. Proofread before submission
When you a write a press release, there will be some errors for sure, be it grammatical, spelling, or just simple typos. The journalists will reject those PRs with just one look and it will create a bad impression for you as well. So make sure to proofread the entire thing and rectify every single mistake before you send it to the publishers and journalists.
9. Collaborate
Collaboration can help you get the attention of the journalists better. Though there is not always an opportunity for collaboration in press releases, grab the chance whenever you get it. If you are working with another firm or individual for a particular product or service, it is best to create a collaboration press release, which will also increase your credibility in the market.
10. Use professional help
The last but most important tip for PR writing is that the job of PR crafting is best left to the experts who have the proper knowledge to execute it properly. There are several quality press release writing services available in the market with experienced writers who are well-versed in the best ways of press release writing. They offer SEO services, Keyword inclusion, and more in their writing services. They can create the most journalistic press releases that are accepted by most journalists.
One of the most reliable PR agencies in the market right now is Issuewire. The platform also offers high-quality and journalistic PR writing for businesses of all scales. Their writing service can be availed of at extremely affordable prices. If you want your press release to be written by an experienced and professional writer, visit them at https://www.issuewire.com/writing.
