Almost every business in the world use press releases to spread their brand image in the market. Your competitors are also issuing press releases for their products and services. If you want to stand out among similar companies in your specific industry, you must create a press release that is not only informative but interesting as well. The angle of the press release matters a lot for its success. Writing a press release that piques the interest of the readers is not an easy task.
Here are some intriguing and clever ideas for press releases that are highly effective in engaging the audience every time:
1. New product or service launch
The news of your product or service launch is one of the best ideas for press release writing. You must inform your target customers about your new launch to make them avail of it. It will help you to achieve great sales as soon as you launch.
2. New website launch or upgrade
Most businesses have turned to online platforms to keep up with the latest marketing trend. So if you are launching a new website or upgrading it, you must let your customers and investors know about it. Otherwise, you will be left behind your competitors who have spread their brand awareness through online press releases.
3. Company anniversaries
The news of company anniversaries makes a great topic for press releases. It shows how old your company is and how it has grown over time. You can let your consumers know how experienced you are in this field just by issuing a company anniversary press release.
4. New employee hire
When you spread the news of new employee hire, especially of the significant posts in the company through press releases, it doubles your credibility.
5. New ownership or partnership announcement
The news about a change of ownership or a new partnership should always be announced publically. Your consumers and investors have the right to know about the important changes in the company they have dealt with for so many years.
6. New business or location
If you are planning to launching a new venture or relocating your current business you have a great topic to announce. Composing a PR on the same will not only help you update your audience about new venture but also opens a way for you to re-build your reputation in this competitive market.
7. Changing company or product name
If you change the name of your products and do not inform your target audience, then there will be a huge loss in the future. They will be disappointed in you for not sharing such important news with them. Hence, share the new innovation by crafting a Press Release and retain your customers for long time.
8. Latest discounts or sales
Writing a press release when you are about to give a discount or having a sale will bring you a huge amount of online engagement and attention from the target audience. It will help generate more profit at the time of the sale.
9. Achieving a milestone
When your company achieves certain milestones, it is better to tell your customers and investors about it too. It will boost your reputation in the market and make you more reliable in the eyes of the consumers.
10. Introducing new technology
Businesses keep updating themselves all the time with the latest technologies and methods. When you release a press release about it, your customers are ensured that they are getting the best products or services from your company. You will also be informing your investor about the upgrades you have made and will be able to attract new investors as well.
11. Clearing up bad reputations
It takes a lot of time to build a brand name. But you can lose it in the blink of an eye. In situations like this arrive, you recover from a reputation crisis and showcase your side of the story by releasing an informative press release. Add quotes from your CEO or an important person from the company to increase reliability.
Execute the above-mentioned ideas by writing your PR following the standard press release format. Your press release won’t be accepted by the media if it is not written following the right pattern. Feel free to read our blog on required elements in writing press release format for more information.
