Content creation for business websites varies because all of them are unique and offer different products and services. At the same time, the audience or the potential customer may expect how a business website should look like. From their perspective, a website must be user-friendly, organized, creative, and informative to fulfill customer experience. But for the business itself, they must also determine the various factors leading to a well-designed website.
Many businesses prefer to follow standardized guidelines of content creation for business website pages. It is the basic framework of all websites running businesses. The following lists 13 must-have pages in a business website along with the ideal content type and feature that it should follow.
Home Page
Consider the homepage as the book cover of the website as it forms the first impression before the audience. It should inform readers about the company, what it does, and its aims. The content must be short yet informative and be creative to captivate attention. Technically, the page must have a fast loading speed and a well-designed format. Some of the things to include on the homepage are the description of business, services, and products.
About Page
Interested visitors will always want to know more about the business or company. The about page is a must on any website. Starting with a summary of the business to the history, it may contain collaborations, future goals, vision, etc. Adding information about special achievements and defining what makes the company stand apart in the relevant market captivates attention as well.
Service Page
This page will contain all the details of the services offered by the company. Some companies may not offer services at all, hence they can leave aside this page. The beginning of the page must produce a summary and context of the services. One may also want to divide long descriptions of services into sections. Adding links to landing pages that redirect readers to more descriptive portions of the services may be included. Bullet points are rendered to be one of the most captivating formats of them all. Try to list down similar categories in bullets. Like the homepage, the service page must also glorify why the company stands out from its contemporaries.
Product Page
A page dedicated to the details of all the products that the company sells. Again, if the business does not sell products at all, they may leave it out. The age must begin with a summary of the product line. Then comes the product list. Multiple products can be categorized by adding respective links for further information. One must design and create content for the product page accurately as this is where audiences are most expected to turn into customers. It is important to let readers know why they should choose a particular company. Include product outline, descriptions of products, product links, customer expectations of products, advantages, etc.
FAQ Page
Customers, as well as website visitors, may have various questions regarding the company, its products, and its services. As a result, a FAQ page is a must in every business website. This the space for answering the most frequently asked questions. So, all the questions may have been provided within one dedicated page only. This allows companies to save ample time answering the same or similar questions based on individual interaction. Answers must be honest and must clear the doubt. The answers must be composed in a way so that it is a call to action. Answers should also encourage visitors to make purchasing decisions. The answers should make readers feel secure about the company and their future purchasing experience.
Testimonials
Testimonials or review pages allow companies to present them in a positive light. They also validate and authenticate the business before a potential customer. Placing photographs or short videos along with the reviewers’ details will encourage readers to establish a sense of trust for the company. Each testimonial is special and adds authenticity significantly to the company’s brand name. Reviews are not new in the business but coming from someone who appreciates the efforts of the company surely makes a difference. In the end, reliability and trust are what drive successful business transactions.
Contact Page
A contact page is very crucial in a business website should an audience or a customer wants to reach out. Including email addresses, phone numbers, physical addresses, etc. at the footer preferably on all the pages is recommended. Social media accounts, fax numbers, business hours, etc. can form important contact information.
Blog
A blog page or a blog post page is the section of a company website that contains various topics or blog posts related to the company and its products. Blog posts can be informative to the audience to know about the history and other related topics about the product and the services offered by the company. Blog posts can be a very crucial and effective marketing tool. Blogs are responsible for driving leads and traffic. More than 57% of all businesses get leads from blogs. A blog may be considered as a voice and the best platform to engage audiences across new horizons.
Press or News Page
This is the page for addressing the media. This page must contain links to various articles about the business, advertisements, press releases, cross-platform blogs, features, commercial accomplishments, and more. The page must welcome the media to get in touch with the company by providing downloadable PDFs, PRs, photos, media kits, etc.
Privacy Policy Page
A company must always inform visitors about the fate of personal information and data. Each company must adhere to all the rules written on the privacy policy page.
Terms and Conditions Page
This is also a must for all websites. The page must outline the various rules that a customer must agree to enjoy the benefits of the website and do business with them.
Sitemap Page
Using the sitemap page for optimization and other search engine benefits is also a must. It is an index page listing the various web pages that are included in the company website.
Page Not Found Page
This page is technically known as the 404 error. When a webpage no longer exists, the visitor is redirected to this page. It can be customized in any which way.
Apart from the above-mentioned ones, a website may have other pages too such as search result page, career page, advertising page, etc. But what makes a website successful lies in its content creation for each page and its efficiency before the audience. Following the basic framework will lead to a successful website and hence, increased traffic and sales.
