In this blog, you will learn about various aspects of writing a summary so that you get the maximum benefits out of your press release distribution. Press releases are segregated into three different parts, and each part will add some exposure to your press release. These are the title, summary, and body. The title of the press release should be concise and it must be conveying a sort of urgency. And keywords should surely be a part of the title of the PR.
After the title of the PR, comes the summary or the gist portion of the press release. A summary is a part or to be more precise a paragraph of your press release. While you write a press release summary, you must remember that it should also be short, to the point, informative, and incorporated with the keyword. And it should share a glimpse of the body of the PR. And the body is the main portion of the press release write-up where you make your announcement or convey the newsworthy story to your target audience. So here are 3 tips that you must follow while you write a summary of a press release;
1. Follow Appropriate Format
A summary should be written in a sentence case, only the first letter of the sentence and proper nouns should be in capital and not the rest. Always write a press release summary succinctly. Few accurate words should be included in the summary; catchy words that are mentioned in the body should be a part of the summary as well. Do not make it unnecessarily long keep it short and crisp.
2. Try to Make It Keyword Friendly
Search Engine Optimization is one of the most important parts of press release distribution. But to achieve that online exposure you must try to incorporate keywords in the summary of the press release as well. Yet, you must keep in mind that, the keyword should not seem out of place, it must feel natural with the sentence. You can also mention some intriguing words that will have the attention of your target audience in the summary portion, but do not overcrowd it with a lot of factors try and keep it subtle while you write a press release. If you haven’t included the name of the company in the title or the heading of the press release then you can offer the name of the company in the summary of the PR.
3. Write It After Completing the Body
Many people have their own preferences some rather write the summary first than move on to the body of the press release. But if you want to make it absolutely effective then you must write it once you are finished with the body. You can strategically place catchy words and keywords to make it interesting and effective as well.
Not just the summary you must consider writing the summary after you have written the body. In this way, the title and the summary feel more relevant and absolutely in sync with the overall write-up. As the body of the press release holds most of the information and elaborations, once you are done with it, you will have a better way to approach your audience.
Bonus Tip on Headline:
Here are 5 bonus press release headline writing tips:
- Start each word of the title with capital letters.
- For better exposure, you can incorporate keywords as well.
- Try and keep it short, and do not cross 60 to 85 characters including spaces.
- The title should convey and sense of urgency and evoke the interest of people who are reading it.
- Keep it for the last; once you are finished with your body and summary write the title.
The effectiveness of a summary is limitless; most people nowadays don’t have that much time to read every press release. To keep up with this fast-paced world you should incorporate a summary. Individuals will read the summary and move on to the next; if they find the summary interesting then they will invest their time in your entire press release.
So, make sure that your summary has these eye catchy aspects which will compel your target audience to spare that 2 to 3 minutes of their time for your PR distribution.
