Press releases are a vital marketing tool for musicians, especially the emerging ones who need ample press coverage to establish a powerful presence in the market. As a budding musician, the first thing you need to understand is that press coverage does not come naturally these days. You need to put some effort into it.
There is so much competition in the music world and even if you do not count the big stars and established ones, there are still thousands of new talents pouring in every day. Press releases can give you a unique identity that separates you from the rest. If you are new to the press release strategy, you can go through the complete PR guide given below:
Why is Press Release Distribution Important?
The primary objective of press release distribution is to gain media coverage for your brand. If you post your story on just your business website, most of your target audiences won’t even know about it. But if it gets published in the biggest media outlets in your industry, the whole world will know about it. Apart from getting media attention, there are other benefits of PR distribution:
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Press releases are distributed online these days. So, they boost your SERPs ranking on Google and other search engines.
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They can increase the traffic to your website or streaming platform. You can easily increase your plays or views by distributing a journalistic music press release.
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Press releases generate more sales of your music.
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They help you establish a good brand image in the market.
How to Successfully Distribute Your Press Release?
Press release distribution is as vital as the writing process. You need to submit your story to those media outlets that specialize in covering your specific industry. Otherwise, your PR will not reach the right group audience and fulfill its purpose. Here are some of the most effective tips for PR distribution:
1. Send Your PR to Bloggers and Influencers
The popular notion of PR distribution is submitting the story to the journalists of well-known media outlets. But the times have changed and now influencers and bloggers are opinion makers as well. You must send your PR to music bloggers and influencers who can share your PR and music with their followers, gaining you high online exposure instantly.
2. Add Multimedia to The PR
Journalists, bloggers, and influencers are more likely to publish a press release with an image than those without. You can also embed gifs, infographics, and videos to the PR to make it more interesting.
3. Write a Compelling Pitch
When you send your PR to the journalists or bloggers, you must add a pitch that offers a brief explanation of what the press release is about. As journalists cannot afford to spend much time on every PR they receive, they decide which one to read based on the pitch. So, make sure it is gripping.
4. Use a Professional PR Agency
Professional PR agencies are equipped with the latest tools and strategies of PR marketing and they are able to publish your story on hundreds of major media outlets with their wide reach and connections.
5. Share The PR on Social Media
If you want better exposure for your press release, you must share it on your social media accounts to reach a wider group of the target audience. You should encourage your existing followers to repost or re-share to boost your brand awareness.
Distribution Mistakes to Avoid?
Before you send your press release, make sure to avoid these mistakes so you don’t lose your reputation:
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Is your PR too long? Nobody likes to read a press release that is longer than one page. Make sure it is not more than 5 paragraphs and stays between 400 and 500 words.
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When you send your story to the publications make sure they are the right ones. Check their target audience and the industry they cover before you send your pitch.
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Not all your company stories are worthy enough to be turned into a PR. Only use the ones that the audiences will find relevant.
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Do not forget to add your contact information at the end of the PR.
Better than waiting for a journalist to pick your story, hire a professional PR agency that can bring you the desired results within a very short time.
