Press releases aren’t riddles or rocket science but it is a simple piece of information that will make your audience know about your business and ideas. To make complete use of this marketing option you need to know about your options to make it complete and effective. And only an effective press release distribution will bring limitless exposure to your business. Here are the ABCs of press release writing:
How to Write a PR Like a Pro?
As it has been stated earlier it is not rocket science, and it is tough, but to make it useful you have to maintain the rules of press release writing. You need to keep the PR short and the topic of the PR should be well-described in limited words. But, when you write a press release you need to understand the 5 ways to make it completely engaging for your audience, and at the same time, you will also have to make sure there are no mistakes or any of the common drawbacks in your write-up.
5 Best Ideas to Bring Your Press Release to Everyone’s Notice
Please! Proud writers, this is not a how-to-write article, this is a mere how-to write a press release write-up. Here you will find the dos and don’ts of writing a PR effectively.
1. Create Compelling Stories
This is of utmost importance that you will have to make the story of the PR compelling for your audience. Even if the topic is as simple as a product launch, the writing should create a certain sense of urgency to make the product more lucrative for your audience. And there is nothing more assuring for writing to reach their target audience by writing. You can use SEO tools that will make you understand how to create your story more engaging for your audience.
2. Slay It with Simplicity
The key to writing a good press release is by keeping it simple and true to its core. Write your PR in the third person, this is one of the essentials of how to write a press release. The word count for a PR should not cross 500. Writing a novel on your product will not increase its sales, but writing a good press release might. And try not to go overboard on adjectives while writing your PR.
Rely on First-class Distribution
A potential candidate will require a good spokesperson, and your greatly written PR will need proper distribution. Along with professional handling of your press release you also need to make sure you are getting your PR distributed via email to your target audience, or to be more precise, your emailing list.
3. Optimize with Care
To gain better visibility you need to have keywords in your PR. The Google ranking part will always breathing down your neck for better visibility and optimization is the only way. Don’t go for uncertain optimization tactics rather stick to the traditional optimizing words and always remembers that Keyword stuffing is listed as one of the capital crimes of the SEO realm.
4. Keep the Format Formal
PRs should follow a certain inverted pyramid motif and make sure this motif is present in your PR as well. The PR should have a catchy title followed by a charming lede. Later on, you should answer the 5W’s of PR and you can sign off with a boilerplate and sometimes a quote.
The Follies of a PR
Here you have learned what will make your PR better but you will also need to know what can make your PR look bad.
- Killing Overkill – Don’t start your PR with a Quote this is a buzz kill for readers, and putting them off to sleep will not make your business popular. Similarly don’t over-ornate your PR with adjectives.
- Fabricating Facts – Just to make your PR more enticing for your audience you shouldn’t fabricate facts at any cost. In the real world, this is still considered a sham.
- Do It or Die For It – It is said, there are no bad writers, but there can definitely be a bad press release writer. So, work on it.
Writing about a newsworthy topic and keeping your content accentuate and relevant to have a positive impact on your target audience is a virtue. And now you have a great format for all the dos and don’ts of PR writing, now get writing and show thriving results.
