The press release is one of the mandatory needs of every business organization as well as individuals. After crafting a press release for your business, the next step is to send it out for distribution through which your business can gain more exposure for a niche industry, relevant market, and potential customers as well. There are many options that you can consider as mediums to send out your PR content. Considering its newsworthiness, PR is also preferred by journalists and reporters.
Let’s check out some of the sources where you can send a PR:
1. Journalists and reporters from the niche market and industry
2. Press release distribution sites
3. News sites, newsrooms, and other media platforms
There are some key factors you need to check before making your press release submission. All of the above-mentioned sources receive a ton of press release content every day. So, if you want to get chosen for distribution, you need to think from the editor’s or PR curator’s perspective.
1. Newsworthiness of the PR
The whole point of writing and distributing a press release is sending out information, just like the news. It does not have to be flowery or highly attractive but definitely requires sharing a relevant story that is worth wasting time on to read. The newsworthiness of the PR sustains the goal of promoting your company as readers will eventually get to know about your company through the story. Sending out the news with no value will make you lose credibility and the reporters will be more likely to ignore you. Try to come up with a compelling angle that states the story of your company.
2. Claims and Statistics
Press Release is all about legitimate facts and when you are adding data to it, it has to be completely unbiased and accurate. So, fact-checking your press release content is crucial since you cannot make any false claims that ruin the reputation of the company. Do not use any misleading phrases, hype, or unbiased claims that make your PR look unauthentic.
3. Optimization on Point
Search engine optimization or SEO is the mandatory element of every PR campaign. After distribution, whether your PR content will be performing well or not depends on its optimization. SEP practices allow the press release reach to the target audience more effectively while creating a buzz in the niche. All you need to do is to incorporate relevant keywords with high search values which makes it easily discoverable. Relevant backlinks also help to generate a lot of web traffic as well as online engagement. Make sure all the backlinks are correct and relevant. However, do not clutter it with a handful of links that make it appear spammy.
4. The Basics of Press Release
You might it aware of the basics of press release content. It does not harm to go through them again before sending out the content distribution. Check the following points,
- Attention-grabbing headline and subtitle – brief and compelling.
- The release date for the distribution – preferably before the launch date or event.
- Answers to the 5Ws - who, what, when, where, and why.
- Contact Information – All the mediums of contact whether Ph no. , Email -Id, website link, or social media handles.
- A brief bio about your company – Known as the boilerplate.
5. Find the Fluff and Declutter
Finally, you need to go through your press release once to make sure it is precise or tight and to the point to make sure the news is properly conveyed. Remember one thing, too much information can be a bad thing as it decreases the value of the main story. The idea is to create simple and crispy content which can pique curiosity among all whether it is a common online reader or a reporter from the niche. So, make sure to declutter off-topic and unnecessary information which makes the content more direct and easily readable.
Bottom Line
After checking all the key factors, it is time to pitch your press release. Make sure to make a list of authentic distribution sites and relevant journalists from the niche who might find the story worthy of distribution.
