Press releases are the most important marketing tool no matter what industry you belong to. If you are a musician or involved in the music business, it is highly necessary to maintain a brand image in front of the audience. You can easily promote yourself and get noticed by a whole new group of potential audiences by issuing a simple press release. There are certain steps that you need to follow while writing press release for new music launch. Most musicians overlook this aspect and fail to capture the attention of the audience with their badly written music press releases. Here is a detailed guide on how to write a press release for your music launch.
Step 1. Understand the timing
Before you start writing a press release, you must be sure if it is the right time to do so. Otherwise, it will all go in vain. When you are launching a new music, you need your audience to know about it beforehand. So that there will be buyers aware of the product at the time of launch. The best option is to issue a PR at least 2 weeks before the release. It will have enough time to create hype for your impending project. You can release multiple PRs to stay relevant in the search results of the audience.
Step 2. Write an attractive title
When you send the PR to the journalists, the first thing they will notice is the headline. If the title is not compelling enough, they will simply move on to the next one.
- The title should include the name of the artist and the album.
- Add eye-catching words to grab the attention of the readers.
- Make sure the headline mentions the launch date and the platform where the album is being released.
- Use simple language so that everyone can understand it.
Step 3. Follow the inverted pyramid structure
Today’s press releases are written in a specific structure. It is called an inverted pyramid structure.
- The entire content must not exceed 5 paragraphs if possible.
- The most important details are placed in the first paragraphs.
- You can add the less vital points in the following paragraphs.
- You should make a separate paragraph with the important quotes of the artist, producer, or record label owner.
- Add a boilerplate copy at the end of the press release with all your contact information.
- You can also add images, infographics, and videos in between paragraphs to make the PR more interesting.
- Use simple language because you are writing for the mass, not literary experts.
Step 4. Optimize your content
Press releases are a great way to establish a powerful online presence. With a steady online presence, you can easily spread awareness about your album to a broader audience. To stay relevant in the eyes of the target audience, your press release needs to appear in the search results every time.
- Release multiple press releases to maintain relevancy.
- Add keywords in the headline and body of the content. It will help you rank higher in the SERPs.
- Search your competitors to know what is trending in the industry.
- Make sure to add the 5 Ws (who, why, what, when, and who) in the opening paragraph of the press release.
Step 5. Proofread
Proofreading is the most important step of press release writing. Any kind of writing will most definitely have some errors, in the end, no matter how expert the writer is, if not grammatical or spelling errors, there will certainly be some typos that get overlooked during the writing process. If you send the raw content to the journalists, your reputation will be ruined due to these mistakes. To avoid that kind of embarrassing situation, you must check the PR thoroughly before sending it to the press. You can use different proofreading apps or employ a professional editor to do that on your behalf.
