Whether it’s a new event or a new product or service, a company tries to be in news all the time. And, what better than a Press Release or News Release to share the story you want!
Many still love to cling to the old-school thing. But when it comes to your business marketing, being old school isn’t beneficial. People now have control over what they want to see, when they want to see, and how they want to see.
Hence, it is all about delivering the right information, following the perfect way at the exact time. And, honestly, a News Release does all of it perfectly. All you need to do is to craft a well-written PR that earns media coverage.
But how do you decide whether your content is newsworthy?
Few factors you must take into consideration are:
- Immediacy
- Impact
- Recognition
Remember: Before you write a PR, check its newsworthiness first.
Now, if you’re used to writing in-bound type of content, it doesn’t necessarily mean you could crack the secret to write a perfect PR. After all, it’s not an easy task. A professional PR comes with its own set of rules, audience, and language. But that’s the beauty, isn’t it?
So, if you aren’t familiar with the basics, hire someone who is! Or at least get some tips on writing a news release.
In a time when everyone is trying their best to get the word out, mediocrity won’t work. Hence, it is important to hire a professional agency with qualified writers to get more exposure.
Well, do you want to know what ingredients the experts put in the recipe that brews a perfect PR? Below listed is your proper guidance on how to write a news release:
1. Captivating Headline
Journalists receive thousands of emails every day. So remember to keep your headline interesting. It is imperative to invest time to write an impressive headline/ title.
In case you second guess yourself, hire professional writers to make your headline captivating. They would craft a concise meaningful headline within six words.
3 core ingredients of a headline are:
- Be Direct
- Use Action Verbs
- Be Comprehensive
- Include Numbers
2. Start On-Point
It is quite obvious that the reporters don’t have an ample amount of time to go through every minute detail or other fluffy details. Start with providing facts that add value to your press release. Let professionals conduct detailed research about your company.
Get to the point and remember not to waste a journalist’s time by repeating yourself. Your PR needs to be on-point and informative.
3. Follow the Lead
For reporters and journalists, the lead of the PR holds great importance. Therefore, make sure you don’t lose your focus. Most of the time, you do not know whether or not the readers will go further. So, summarize the details within 35-45 words.
The experts follow the 5 W’s concisely. They are:
- What (What it is about)
- Who (Who’s involved)
- When (When did the event occur/ about to happen)
- Where (Where did the event/ story take place)
- Why (Why is the PR relevant)
4. A Tempting Quote
Once you bring to the scene your brand details, give it life by adding a tempting quote. A quote is ideally taken from the key stakeholders of the company or any other senior employee. Quoting key figures underlines the seriousness of your PR, so why not!
However, make sure that the chosen quote emphasizes the core of the PR. Read it aloud to ensure it sounds real and impactful.
5. Powerful CTAs
Make it easy for the journalists to contact you. Start by providing your contact details. Be sure to include the following details.
- Name
- Contact Number
- Time
Also, don’t forget to include the company’s social media address details!
Place your CTAs tactfully to attract immediate attention. Hence, allow the professionals to embed it the right way.
