Writing a press release about your album launch and distributing it to the media will get you the right and effective media coverage. With the media coverage, your visibility as an artist will get bigger, and you will see an increased number of sales. Thus, it is a must for you to know the important elements you have to include in the album launch press releases as an artist so that it gets appropriate and desired media coverage.
What are press releases?
A press release is an official statement that individuals or companies put out to the media so that journalists can make news out of it. Why do we need it? It is because press releases and their distribution will bring more visibility to the audience with the help of media coverage.
Types of press releases
Press releases are used in various situations and for various purposes which leads us to categorize the types.
- Launch or release
- Event
- New business or outlet opening
- Hiring
- Rebranding
- Awards and recognitions
In the digital era and social media platforms, press releases pose as an immensely effective form of communication, especially for artists. So if you're a musician who has an album coming out, publishing a press release will increase interaction between fans, your number of listeners, and altogether your brand. A music album press release falls under the category of launch or release of a product. When you are writing a press release for your album launch, include these basic steps and components that should be in your piece of writing to make it more effective and separate from others. So if you want to write an album launch press release and want it to be effective, keep reading!!
Let’s talk about the basics
Before writing an actual press release or even thinking about it, make sure you understand these basics.
- There should be no self-promotional words or sentences. It will make you look self-absorbed, so the best thing is to let your music speak for itself.
- Create an image of your audience in your mind. There might be too many things that go into the process of album making but will your audience be interested in it? Write about what the target audience wants to hear.
- Make the press releases short. None wants to fall asleep while reading your album launch mews.
- Proofread before sending it to media outlets or publishing it on social media. Otherwise, it can make you look unprofessional.
1) Title
The title of any press release holds great importance. So make your title attention-grabbing and catchy so that people will take out time to read what you have to say or announce. You can make it eye-catching by including wordplay but do not get carried away. Finding the perfect balance is the key to creating an interesting title for your album launch press releases.
2) Details
Writing a music press release is incomplete without the details of the creating process and the main driving force behind all this, the artist. Your name, inspiration behind the album, and genre of your music should be included in the press releases for people who do not know you yet.
3) Album Title
Your finished album should be your pride so make sure the album title is also there in your press releases. The title of the album is one of the first things people will look for in the search engines, so ensure they have what they are looking for.
4) Recording Studio
The creation process of an album will be incomplete without the recording studio who are mixing, editing, and tuning. So make sure to include them in your content as gratitude.
5) Reviews
Including reviews and quotes in the content will make it more humanized as you are letting other musicians and experts speak for your art. It will add a layer of credibility as well.
6) The Album Cover
The last step is to add the album cover along with your writing. Adding an image is very hard as there will not be another option to change the album cover so choose wisely. Help people build an image in their minds and treat the album like it is a separate brand.
Creating a press release for your album launch might be overwhelming but this process will reward you beyond your expectations.
