Press release writing styles differ based on the industry of the business. Writing children’s book press release also comes with its own set of formats.
When it comes to writing children’s book press release, it is important to know the different formatting guidelines and styles. PR writing may vary based on the industry that a company belongs to and its audiences. So, for your book launch PR, it is best to leave it to the experienced marketers who will make sure of the best media exposure.
Just like any other press release, a book PR must also be an accurate draft of the right format and structure. Media houses, journalists as well as search engines are quick to identify PRs that are dedicated to formatting. Following just a simple template will give you the liberty to draft a perfect PR. The following are 7 of the best ways to write a book launch press release for instant engagement:
Audience
Before you start planning your PR, you must understand the demographics and general interests of the target audiences. The premise of the book is important in acknowledging the type of audiences you want to target. The differences may look minute from a distance, but PR writing styles, especially tones can change drastically depending on who your audience is.
A Catchy Headline
Believe it or not, a headline can make or break a PR selection. This is the first thing that the reader will come across about PR. The headline determines and hooks the audience to the rest of the release. It is just a glimpse of the news or topic that is elaborated in the press release. An eye-catching, captivating headline must be short but informative. You may write it at the very beginning or at the end of writing the body, the headline ultimately guides the rest of the news.
Subheading
Subheadings come right after the headline and are usually a more descriptive portion introducing the reader to the news. It is statistically proven that 79% of all readers go through subheads and headlines before deciding to read the entire PR. A subhead helps readers understand better about the book launch and what to expect.
A Captivating Opening Paragraph
The lead or the first paragraph of a PR must be very powerful, impactful, and engaging. The writer has to captivate the audience's attention within the first paragraph itself. It will give the reader the answers to the basic 5Ws. One can give a summary of the new launch and other important information. This type of opening paragraphs in a PR makes the draft a lot more applicable for getting selected by media houses.
Body
It is now time to expand on the 5Ws. Here, you can be informative, descriptive, and detailed about the book launch. You can also give readers a preview of what to expect in the book. The body is where you try to establish a sense of relatability with the audience. Things like quotations from the book or a purchase link are ideal for including in the body of the PR.
Boilerplate
Another very important section of the press release, the boilerplate is written at the end or bottom of the PR. It is basically an ‘about the company’ section in a PR. One can add details about the author or the publishing house and other related information. However, keep it short.
Contact Information
Always remember to add contact information should anyone wants to connect with the company. Things like contact name, email address, and phone number are crucial. It also guarantees a sense of authenticity.
Bottom Line
A book launch press release is the fasted and most effective way to make the audience aware of the news. Always include the elements that are identified and appreciated by the media. So, formatting is important and so is engaging writing ability. Give your book the best exposure with a well-written PR.
