The importance of art is impeccable in our daily lives as it helps us process our emotions and get in touch with our surroundings. This is why people all over the world are ready to spend a hefty amount buying art pieces, creative art designs, and prints. With so many easily accessible tools online any artist can create a website and an online art store and begin the process of selling. So here are the 7 easy steps on how you can sell art online.
● Make a Selection:
The first decision you need to take as an artist selling artistic pieces online is the type of product you are trying to sell. You may choose to sell reproductions of your art or curated pieces from other artists or even original ones. Some people put up a combination of all these types as well so that they can attract a larger base of audience. You can choose from-
- Original works like paintings, drawings, and sculptures that you have created by yourself, along with reproductions of these.
- Customize art that will be designed after client commissions.
- Licensing, where you can also license certain works to other companies like illustrations or photographs.
● Prints:
If you have a printing machine at home, you can easily create DYI prints using high-quality inks on different textures of paper. DYI prints are a good option to keep the profits higher, especially if you are a beginner and worried about spending too much. As the number of order increase you can then consider using printing companies online to make the prints and deliver them.
● Digitizing the Work:
Selling something online is all about focusing on its presence. When you are snapping a simple picture of your art it may shine a different light on the picture, or it may not highlight the key features so make sure you are digitizing your art. You can take multiple pictures of your art from multiple angles and make sure to snap a few zoomed-in pictures that show the important details and textures. You can also use editing tools and software to adjust the brightness, hues, and contrast but make sure your edited pictures are as staying as true as possible to the original creation.
● Set the Right Prices:
Getting the prices right is your next important step, if the pricing is too high and it may scare away potential customers. On the other hand, if the pricing is too cheap it may leave an impression on your customers that they are not getting the best quality. If you are just getting started and do not have a big follower count, it might be better to use simple pricing for starters. Once you have a better sense of the demand, you can move forward accordingly.
● Create the Online Store:
There are various e-commerce websites online that can help you build your own online store. Creating an online store will help people find all of the products in one place and make ordering easier. So the next step is to build a website or an online store, and if you are not tech-savvy, you can take help from e-commerce website building platforms to create a customized website.
● Explore Other Platforms:
Platforms like Etsy, ArtFire, eBay, Artfinder, UGallery, and CafePress are excellent websites which people usually buy art pieces from. If you really want to boost up the opportunity to sell as many art pieces as you can, then you can definitely try these platforms to list your work which has a pre-existing customer base. You can also sell directly from social media platforms like Facebook, Instagram, YouTube, and Twitter.
● Protect the Artwork:
It is by far the toughest part of building your brand online. People can claim of creating the same design or even sell the same prints online. Hiring a legal team might be expensive but you need to protect your art from day one.
Selling art online can be really profitable if you choose the right pricing and market your product correctly as it gives you an extremely wide potential customer base.
