Press Release is one of the most powerful ways to establish your business in the niche industry. While plenty of press release websites make services widely available, it also makes it quite daunting to choose a single PR company with whom you can build long-term professional relationships. Only offering basic distribution services does not make a PR agency reliable but there are plenty of other factors to consider. If you are willing to purchase a distribution service from a professional press release site, check out the following avenues to avail of the best and most suitable option.
1. Types of Press Release Distribution
There are mainly two types of press release distribution that you can avail of. One is automated and the other one is manual. Based on your business needs, you can either choose one of them. Automated press release distribution takes place through a handful of media outlets and news wires that subscribe to them. This distribution network can consist of different types of media channels and news sites that range across industries. As a result, it can provide a wider reach in exchange for investment.
Manual Distribution on the other hand is having a set of tools that helps to pitch press releases all by yourself with the help of PR outreach. By utilizing a dedicated tool, you can reach out to relevant journalists and media outlets. This requires more focus and you need to be certain about what kind of PR outreach tool you need for your businesses. It is recommended to consider the pros and cons for both situations and avail of what is more suitable for your business.
2. Experience in the Industry
While purchasing services from professionals, it is always recommended to buy packages from a PR website that is well-experienced in the industry. The agency must be well experienced in the niche to offer relevant exposure. An experienced agency is more likely to have intricate knowledge in the field as well as evolving market trends. The companies that have been working in the industry for years now are more likely to have a better connection with the journalists. While emerging PR agencies might allure your cheap packages, you should opt for an agency that understands your PR needs.
3. Media Coverage
The primary goal of press release distribution is to gain maximum media coverage which allows creating an impactful presence in the niche market. You need to opt for an agency that helps to create brand awareness for your business. The distribution service should be offering ample coverage with the help of the news and media platforms. As a result, more number of online users and potential customers can get to know about your company. Here are a few questions to ask,
- How many media and news platforms are included in the distribution network?
- How many guaranteed placements can the agency offer?
- Are all the sites credible and capable of offering potential clients?
4. Credibility and Authority
Professional PR agencies create their distribution network with news sites and media platforms that have credibility of their own. Therefore, every user or visitor coming from platforms are real and credible user who would like to interact with the business website. The agency you hire should offer complete authority in this case, along with credibility. You need to check whether the platforms included in the network are credible ones or not. Do they appear on the first page of Google? How can they offer SEO benefits when the platform itself is not optimized?
5. Data-driven Insights
Does the agency provide data-driven insights based on the distribution campaign? Does it share analytical results based on different demographics? Professional agencies are required to keep 100% transparency with the clients and offer them insightful data that helps to improve their press release approaches. These insights are highly important as they help to understand where your press campaign is working effectively and what areas you need to work on.
6. Pricing System for Dynamic Packages
Press release distribution is fairly reasonable and the price for the packages can range from low to medium. You need to hire an agency that offers diversified packages within an affordable budget. There should be press release writing and distribution services, both offered by the agency so that you can get everything under a common shade. Make sure to hire a company that offers special discounts, bulk packages as well as custom packages to satisfy your business’s dynamic PR needs. If you are able to create a long-term relationship with the agency, there is a chance to get special loyalty discounts.
7. Customer Support and Consultancy
No agency can become reliable until it has proper and 24*7 customer support on the official website. No matter if it is chat support or call or email; customer service is highly important to convey your issues and prompt your queries at the time of need. Since you are hiring an expert from the industry, it should also offer free consultancy for the clients as many business owners are just embarking on their PR journey. With proper consultancy, they can get guidance on the effective strategies that need to be followed.
Final Thoughts
Considering the aforementioned avenues, you can find a suitable PR website that helps you with better results within a short duration only. Once you hire the agency, try to keep a long-term bond with your PR partner because you might not want to look for a different agency every time.
