Press releases are now widely used by almost every business in the world. To send the PR to a broader group of a target audience that includes journalists, influencers, customers, investors, networks, and more you need to employ the services of a professional press release distribution agency. Most of these services offer to place your story on hundreds of major media outlets that specialize in your specific industry.
People often struggle to see the long-lasting positive impacts of press release distribution through a professional service. If you want your press releases to succeed, you must opt for paid press release distribution services. But choosing the perfect PR distribution company plays a huge role in making your story reach thousands of people.
Here are Some Tips to Select the Best PR Company for Your Business:
1. The Cost
The price of your press release distribution is the most important part of your marketing strategy. If you are a new start-up or small-scale business, you need to invest more in the development of your products or services rather than putting it on the marketing efforts. So when you are choosing a PR service to do the distribution, check the prices first.
• Go for a press release agency that offers numerous packages of different rates.
• Select the one that fulfills all your requirements and fits your budget as well.
• If you are going for a free press release company, make sure it is ad-free and offers a legitimate PR distribution service.
2. The Level of Media Outreach
The media outlets where your story gets published matter if you are trying to acquire maximum online exposure and audience engagement. The outlets include major news and media sites, blogs, relevant websites, and more. Find out the list of sites where your chosen PR agency distributes to get an idea of how vast your reach will be. And more is not always better. The quality is better than the high quantity of the media outlets. Make sure the media outlets specialize in covering news from your industry and have a substantial number of followers mostly consisting of your target audience.
3. Intended Audience
Press releases often fail to leave a mark on the market as they never seem to reach the right audience at the right time. Press release distribution companies specialize in building a bridge between your PR and the target audience, be it the journalists, consumers, investors, market experts, and more. Segment your audience as the following list:
• Local, regional, national, and international markets.
• A particular industry.
• Multicultural markets.
Find out if your press release company has the targeting options based on who you are trying to reach. Having different reach options increases your chances of getting maximum ROI.
4. Additional Features
Issuing a press release is a multi-step process that requires a lot more than just distributing. A good press release company is where you can get all your needs and requirements fulfilled under a single roof. Look for a PR agency that offers additional features other than just distribution.
• The PR agency you choose should offer quality press release writing at affordable prices.
• The expert writers at the company must incorporate effective keywords in the content.
• You should be allowed to customize your content in any way you like.
• It should let you add multimedia to the press release.
• It must offer permanent PR hosting and SEO service for the press release.
5. SEO and Reporting
One of the most beneficial aspects of PR distribution is to gain massive online visibility. Go for a professional PR service that helps you rank higher in the SERPs of your target audience. It must optimize your press release so that it is favored by major search engines like Google and Being and appear on the top of the search results.
You want a service that is transparent and helps you measure the success of your press release distributional efforts. So, make sure your press release company provides you with a complete report of the PR campaign as a part of the package you buy.
6. Support
Imagine getting stuck at some step of the process after you bought a PR distribution campaign. Your first instinct is to contact the support team for help. So, make sure that your chosen PR company has good customer support. It should be available 24x7 and capable enough to assist you with any type of query.
7. User Experience
Last but not least is user experience. The website of the press release service must be easy, simple, and secure enough for everyone to use. If the user interface is good enough you won’t have to look for other sites and can come back to the same site for your next press release.
