Hidden opportunities are uncovered with a blue ocean mindset. All this takes place amid an economic crisis in the Covid era. Managers all across the globe are looking ahead to more challenges. The Covid-19 pandemic is continuing to evolve and it has left the managers wondering about strategic approaches. They are in a dilemma to apply the successful strategies in the post-pandemic world of changed business realities.
Companies are facing a heightened degree of competition in the post-pandemic world. The reduction in income has led to lower customer demand. There are other uncertainties and major unemployment as companies are locked in financial distress and major changes are likely to happen. There will be a restructuring of the supply chain and changing customer preferences with changes in the government regulations.
The blue ocean strategy in marketing can be used to find potential customers easily. An uncontested and new customer territory is developed by using innovative ideas. These create products and services that are focused on customers.
Going Online
The Covid-19 pandemic has caused lockdown in most parts of the world. As a result, businesses are forced to shut down, while customers are prevented from going out and do their regular shopping. Businesses have lost a major chunk especially the ones without a digital presence.
Inbound Marketing
Inbound marketing practices are adopted to answer all the customer queries. People are heading for Google to get digital assistants. The business has to be accessible to the customers while selling products and services. They must provide round-the-clock customer services.
Stay in touch
Digital communication techniques are used to stay in touch with the customers. This round the clock service will educate the customer about new products and services. Brand loyalty is also developed with the services while existing customers can also provide referral business.
Thinking beyond
In today’s world, it is difficult to maintain a website for your business. However, a low-cost SEO service can be hired but it will be of no help. The business has to think out of the box to provide the pandemic proof. The marketing for the business is done by the best digital marketing agency.
Let us just briefly summarize some major tips to tackle the crisis:
Current SEO Projects
There is a huge decline in traffic to the business websites during the Covid-19 pandemic. Hence, several SEO strategies are put to use to counter the crisis in the pandemic. SEO requires regular maintenance and consistency is the key to success. Long-form content is published to get the best results in SEO. Many small businesses use local SEO as a major solution to tackle the crisis. Long-term and short-term goals are balanced and coronavirus-related keywords are targeted to get the desired results.
Writing stories
More and more people are relying on the internet and social media in the Covid-19 pandemic. People are looking for engaging content that is entertaining, interactive, and compelling. Most businesses have refined their content marketing strategy because of the coronavirus. Storytelling is used as the most effective strategy of content marketing. An engaging story narration will grab the attention of the potential audience. The stories are written with unique headlines including images and videos to make it attractive.
Content Ideas
An effective content marketing strategy helps in grabbing the attention of the audience. New content ideas like Ebooks are a great information source for the target audience. This can be offered as a free book and can generate huge traffic to the website. A checklist also adds value to the content and is appreciated by the customers. Sometimes, gripping case studies are also provided by businesses. It has to be informative and the outcome should benefit the potential customers. Generating great content will drive potential customers towards the business. A lot of time and energy is required to pique the interest of the customers.
Google Ads
The Covid-19 pandemic is evolving with each day. It is difficult to maintain the safety of the advertising ecosystem for the advertisers, users, and publishers. More and more people are turning to online searches during the pandemic. There are changes in the policy made by Google ads. The new searches are driving in new audiences to the sites with less competition because of the lesser search traffic. There is also a lower rate of demand and supply, which makes this a great time to invest in paid media ads.
Re-targeting campaigns
Successful marketing has become essential in the post-pandemic world. Facebook and Google retargeting campaigns are followed to increase the ROI and efficiency. The business must focus on the existing customers and create new campaigns online. Social media is a great pass time during the pandemic. So, the business must invest in Facebook ads to get more customers. Exclusive deals are offered to keep people interested. The business must change the old communication strategies and come up with a new one. The focus should shift on PPC ads and other paid channels of advertising.
Reputation Management
Companies might treat their employees in a unfair way during Covid-19, which might result in a lot of bad reviews. The reputation of the business has to be monitored, so they should start applying crisis communication strategies. The business can also turn towards press release distribution agencies. Transparency in communication and quick actions are the need of the hour. Feedbacks from the customers are collected and analyzed, while reviews are regularly monitored. The online reputation is maintained by responding to the customers calmly and creatively.
Social Media Strategy
Social media platforms play an important role in the marketing of a business. Social media promotion can be done for small organizations as well as large corporations. It also helps in brand awareness and enhances the reputation. The prospective customers will know about the value of the company. Engaging social media posts will attract the target audience while maintaining a good relationship with the new as well as existing customers.
