Do you think press releases are the best way to popularize your news to your target audience? If yes, then you must know the key ingredients of successfully executing a press release distribution. A press release is a slow-cooked stew that is not just tasty but also will allow you to acquire various health benefits as well. But,some steps have to be followed and attributes have to be added in the correct proportions, and afterwards, you will get something that is brilliant for your business and you will grow as an organization. In this comprehensive guide, you will find every bit and piece of press release, starting from writing a PR to distributing it to your target audience.
What is a Press Release?
Press releases are the official statements that you issue to be vocal about some occurrences in your company. From launching a product to winning an award, a press release can contain any sort of newsworthy story and you will determine the narrative and the perspective of that particular story. If you are aware of the history of press releases then you will see that press releases have gained their popularity after a rail company issues a press release after a devastating accident. PR distribution services allow you to share your narrative with your audience and let them be the judge of everything else. The basic agenda of a press release is to share something worthwhile and choosing the right topic is the most efficient way to initiate this extensive process.
Probable Topics of a PR:
As mentioned earlier, press releases need to share something meaningful if you don’t have a gravitating topic then you mustn’t go for a press release distribution. In this case, you can go for other content marketing services that too will allow you to get popular but not directly a press release can offer exposure for a business though. Here are some topics that are good for PR distribution.
- Product/Services/Website Launch
- New Office or Location
- Awards
- Events or contests
- Charity
- Name change
- Company merges
- New hire
- Change of officials
- Collaborations
- How to write a press release
- Introducing a new program
- Referral rewards or affiliated programs
- Achieving milestones
These are some of the most useful ways to bring popularity through press releases. These are some of the commonly used press release topics that help you to achieve better in your business forte. Another extremely beneficial fact of a PR distribution you get a chance to share your thorough perspective.
How to Write a Press Release?
The commonly used term while writing a press release is following an ‘inverted pyramid’ shape, if your press release is measured based on how catchy it is then it should follow this share. The heading of the PR should be the catchiest part of a PR and the ending doesn’t have to be catchy at all. These days, people are vouching for quirky press release headings and it is recommended for you as well. So follow the steps and you can write an engaging press release.
- Step 1 - Write a catchy and short title for your PR, you can write two titles as well.
- Step 2 - Introduce your press release in a very compelling way; the crux of your story should be in the opening line of the press release.
- Step 3 - Next, you need to answer the 5 golden Ws of a press release. These 5 Ws are What, Who, Where, When, and Why. While answering these questions you will narrate most of your story to your audience in the first paragraph.
- Step 4 - Next in the second paragraph you will elaborate your story even further you can make it as lengthy and as elaborative as you would like, you can add quotes you can also add details with photos.
- Step 5 - In the last paragraph you must share a bit more about your company and keep it exclusive to your business-related work if you don’t have any more things to share about your PR topic.
- Step 6 - Lastly, add contact information along with boilerplate. You also must add the website link and social links.
While the opening of the press release should have a lot of attention-grabbing attributes, the end will have nothing like that it only shares direct information and links. With these steps, you can easily write a press release and distribute it to various media outlets. Soon you will learn about how you must distribute your press release and how you can benefit from it. But the writing is the most important part of a PR.
Assorted Features of a Press Release:
Every press release should have the following features otherwise it will not offer as many benefits as you might be hoping for. So, working on the features of a PR is also important.
- Mind the proper formatting style of a press release.
- Share something important and newsworthy.
- Catchy heading is a must.
- Brevity, a press release should be 300 to 700 content not more than that. An Ideal press release body should be 500 words only.
- Adding one of two CTAs.
- Incorporate keywords.
- Offer quotations from credible people.
- Add photos and embed videos.
These are some of the features that will help you write a fruitful press release and you can share it in various media outlets. If you do for a wide range of distribution even then you need to ensure the engagement quotients and these features will work on the engagement quotients of a press release.
How to Successfully Distribute a Press Release?
Once you have worked hard on making an engaging press release then you must learn how to give it the best distribution so that it could bring a lot of web traffic and overall engagement for the news you have shared. Here are some tips that will help you to gain a wide PR distribution.
- Tip 1: Get in touch with someone (you know) who works in a PR firm, you can ask them and send them your email press release and ask them how you can have an extensive press release distribution.
- Tip 2: You can do your research and find journalists who are interested in your business forte and ask them to distribute your PR. If you have access to their contact number then talk to them over the phone and then you can email your PR.
- Tip 3: Go for online press release distribution services. There are plenty of sites that work as a press release distributor and you can seek their packages and choose the one that is best suited for you based on your budget and the distribution range of that website.
- Tip 4: Distribute your press release on social media. It is a well-established fact that social media is the most diverse, profound, and easily available marketplace in the world these days. And you can vouch for social media distribution to popularize your press release.
- Tip 5: Make an email list, once you start your business you should work on an extensive email list and while you have something to share you can offer an email version of your press release and send it to that long list of people associated with your business.
- Tip 6: There are many freelancing portals that you can also use to popularize your press release. Get assigned to any of these portals you can also use LinkedIn to share your requirements for a press release distribution and let the others approach you with their quotations and you can choose amongst them. So, next time you have a press release to distribute consider these ideas to distribute your press release.
Benefits of a Press Release Distribution:
Press releases are a great tool to be vocal about something important and they allow your company to gain better traction in your exclusive field. To know further, here’s a list of benefits that you can gain out of a press release distribution:
- Great branding option
- Inexpensive marketing tool
- You can shape your business perception
- Offer great SEO benefits
- Gets your impressive web traffic
- Builds a long-term business strategy
These are some of the most important reasons a large number of companies go with a press release distribution along with various other marketing options. This can be the most game-changing promotional option that will allow your brand and your business to thrive without being too preachy or pitchy about your business and your achievements. The better people will understand what your business stands for the more you will acquire popularity and gain a better foothold in your business forte. Press releases are authentic compelling and highly engaging ways to build your brand awareness and also work on your future marketing options. It is a fairly charming way to increase your overall visibility and gain a larger audience base.
