Press Release is best for providing the widest exposure and the best media coverage than any other marketing tool. It is one of the prime reasons why most individuals and organizations look for press release services to gain more popularity in the market. Another reason remains hidden and that is the affordable pricing system. PR is one of the most reasonable marketing tools that never fails to empower users. However, the web is filled with multiple websites that offer various kinds of PR services and it gets very daunting to choose from.
There are both services available or provided by professional agencies and individuals such as the free press release service and paid press release distribution. Quite obviously, the paid packages will offer more benefits than the free ones but it always depends on your marketing needs and strategy rather than the budget for it. Let’s take a better look at the advantages and disadvantages of each service to get an idea of which one is better through a comparative analysis.
Advantages of a Free Press Release Service
If you search with the ‘Free PR service’ on Google or any other browser, you will be able to see an array of free PR websites, ready to offer some tempting services to you. Some of the advantageous aspects of this service are,
- It is absolutely free of cost so there are no worries regarding the budget. The free-of-cost feature allows everyone to take a part in PR campaign who is unable to afford paid package. Whether a rising company, a small-scale start-up, or an independent artist; everyone takes the advantage of it.
- It allows promoting aggressively which means you can proceed with multiple or consecutive PR campaigns since you do not need to keep anything within budget.
- Even if the media outlets and journalists do not pick it, there are still some free distribution platforms that can offer you some limited exposure.
Disadvantages of Free Press Release Service
There is a famous saying, ‘You get what you pay for and it is true in the case of all professional services. Free PRs receive a very little amount of traffic and online exposure which is not enough to create a buzz in the industry or even on social media.
- Many websites do not actually distribute the content over reputed websites, instead, they tend to make money through Google Adsense ads. That means, the websites primarily park the content on their platform and can remove it later.
- The quality of the press release might not be that great and appear spammy to the readers.
- Free services do not provide any analytical data or feedback which makes it unsure how effective your PR campaign is.
- Since most of the websites do not have an active help desk, the chance of getting stuck or lost is quite high as well.
Advantages of a Paid Press Release Service
Paid PR packages are full of advantages and it makes sure the user gains organic exposure from the relevant market.
- It might look expensive at first but considering its benefits; it is all worth it!
- The paid packages make authentic distribution based on the industry which includes guaranteed placements over top-tier newswires and reputed media platforms.
- The users can distribute based on region or country which offers better results.
- Comes with the benefits of SEO optimization that leads to improved web traffic and online engagement.
- Superior quality of press releases which are crafted by professional PR writers.
- Professional agencies offer detailed analytical reports at the end of the campaign to keep 100% transparency with the clients.
- The users are also able to add multimedia attachments of images, info-graphic, GIFs, and video embeds.
Disadvantages of a Paid Press Release Service
Honestly, there are no such cons of a paid press release service other than its price which might seem a little for some users. Also, many users complain that the exposure gained from the campaign is not always very relevant. In that case, a personal approach to the journalists is important.
Bottom Line
Now that you are aware of both sides, you can proceed with the best choice based on your criteria and budget. Apparently, paid PR packages prove to be more worthwhile but if you do not have much budget; you can always go for free services without hesitating.
