Issuing a PR or a press release can be an effective and affordable way to convey your message to the target audience and at the same time promote your business. On top of that, you will get media exposure as well. This is why small businesses or start-ups should go for a professional PR distributing service as it comes with so many benefits. But what are the advantages? So, let's dig into it more and find out.
What are Press Releases?
Before moving on to the advantages of a PR and its professional distribution, it is important to know what a PR is and why it is used as a marketing tool in campaigns. A press release is an official announcement that a brand makes to the media. A press release always contains newsworthy information in the form of an official statement and is directly sent to the publication and news or media sites to attain positive media coverage. PRs are usually often used in marketing campaigns as well because of their power to catch public attention. It can be an excellent promotional tool as well for the same reason.
What are the Types of PRs?
There are several types of press releases that businesses and companies use depending on the situation. These are -
● New product or service press release
● Event press release
● Business partnership press release
● New hire press release
● New venture press release
● Crisis press release
● Award and recognition press release
● General company news press release
● Change in the management press release
What Advantages Will Your Company Get if They Hire a Distribution Company?
To understand the advantages clearly, you must grasp the concept of press release distribution first. A PR distribution is equally important as writing one. The correct distribution will make sure the press release is ending up on the maximum news sites and getting the maximum media coverage. Depending on this the level of success or ROI that the PR will get will be decided. So, let’s jump straight into the benefits.
• SEO Benefits:
This will start with the obvious advantage that you will get if you are going to hire a professional PR agency, and that is the major SEO benefit. SEO or Search Engine Optimization is the most important thing nowadays to create and maintain an online presence for your brand. With all the businesses moving on the internet, the competition is only increasing. Getting the SEO correctly will help you get noticed online and PRs are one of the ways to do so. When you hire a professional agency to do the distribution, they will add the right keyword that will help you move upwards in the search engine results and increase your web traffic.
• Exposure to an Already Established Audience Base:
As a new business or website, it is important for you to get a push as it is difficult to get it running after just hitting the ground. When you are hiring a distribution agency for PR, you are exposing yourself to an already established audience base. The agency will publish your content to other business and news websites that have followers and loyal readers and you will get that initial push you have been waiting for.
• Affordable Cost:
Out of other marketing tools, press releases cost way less and work just as fine. As a new or small business, you need to keep an eye on the marketing costs. One of the benefits of using PRs as your marketing or promotional tool is that the cost of creating and distributing a press release is quite reasonable and easily affordable, even for newbies.
• Potential Increase in Sales:
As mentioned earlier, distributing a press release with the help of a professional agency will give your business a massive SEO boost, increasing your web traffic and visibility. This will also lead you to a potential sales increase as press releases work amazingly when it comes to creating a buzz about something new.
• Long-lasting Impression:
As press releases come directly from the companies, reporters and journalists take them as credible sources. When you are distributing through a reputed, and professional distributing agency, the news sites and media publications that you are trying to reach will put more interest and importance into them. If this becomes a regular thing, in no time your brand will establish a long-lasting relationship with the media, helping you improve your brand reputation, credibility, and authenticity.
Several reasonable distribution services are available in the market, providing you with a great reach among top-rated news sites. So start your journey today and enjoy the benefits.
