You have a big announcement to make.
Imagine there is a sports organization with new players waiting to be introduced to the world.
What do you think is the best way to introduce them to the world?
Well, if you have been beating around the bush, let’s come to the point. It’s a press release.
If you’re going to launch a new sports team, you need to ensure that you have a successful launch strategy.
After all, nothing is more frustrating than spending endless hours planning an announcement, only to find that the event launch fails!
Sometimes the launch of a sports team takes more resources. But that’s fine because the event won’t be successful without the launch.
Now you might be wondering that how can a simple PR be so effective/
To your surprise, a Press Release is much more than you already know.
Let’s find out how.
What is a Press Release?
A PR is a written announcement sent out to invite the attention of the media and the journalists.
Benefits:
- Proactive Reputation Management (something crucial before the sport’s launch)
- Improve the SEO
- Stay in Charge & Power
- Social Media Boost
- Sales Profit
- Build a strong relationship with the media
- Affordable
- Communicate with the target audience
While you can always plan to do the PR alone, spare some minutes to answer this question.
Do you think the media people are so easy to impress? Or the market puts up no competition at all?
And, there you have your answer!
The competition is fierce. And, you certainly need an expert’s guidance to make it all work.
There are plenty of PR distribution sites that provide all the necessary benefits.
You can either choose the Free PR or the Paid PR.
If you’re seeking to promote a sports team or a sports event on a strict budget, you probably should go for a Free Sports Press Release.
Well, it’s not something to stress about. The road to proper promotion is costly.
You’ve probably already spent too much to get to this point and cannot afford to hire a paid agency.
So it is advisable to go for the free PR distribution sites.
The word free can freak you out!
It is believed that free stuff is generally not worthy. But the web speaks differently.
It will rather blow your mind to find out what the free PR sites have to offer.
Well, as they say: The best things in life are free!
And, when it comes to press releases, the same idea applies.
Here listed are the top advantages that you get when you hire a free website:
1. The Monetary Benefit
Well, even if you want to, you cannot ignore the fact that it is free!
Investing in a PR promotion is expensive. And, it is normal to have your money in a tight space, at least in the beginning.
This is where the power of free PR flourishes.
However, there’s no reason to think that free= zero value. Absolutely, not!
The agencies that provide the free services, do not compromise with the quality.
This means it is a bonus. You can see the potential of your sports announcement without spending anything.
2. Pull the Social Power
Do we need to revise the power of social media?
Well, of course not.
Promotion of any kind gets amplified when the social media handles come to play.
If you believe that the PR has strong content, includes details about the players, the venue of the event, details of the sports organization, and everything, send it out.
The free PR sites increase the potential of the PR by cross-promoting it on every social media page. Be it on Facebook, Instagram, Twitter, Reddit, Pinterest, or any other platform.
Social media is undoubtedly the fastest way to promote and the free PR’s make the process even faster.
3. Perfect Try-Out
You already know the ups and downs in the market. And, the online market is no different.
What works for one business might prove different for your Sports event.
Therefore, to test the potential, the skill, and other features, a free trial is the best.
You can enjoy the benefits of a PR for free. And, in any case, if the trial fails you can always get better the next time!
4. Get Backlinks
You surely didn’t expect this to come.
One of the key advantages of using the free method is that you receive backlinks.
When a well-written press release is posted on a reputed free PR website, more and more people click on it.
This way people click on the link, to visit, your website. It not just boosts the traffic inflow but promotes the website.
Speaking of a sports launch or a specific sports event, backlinks helps to build a strong brand image.
Given the efficient advantages, you surely would like to derive the benefits.
But wait.
To avail of all these amazing amenities, you need to play by some rules.
Free PR distribution has worked great for several businesses and brands.
However, there are a couple of things that the free PR site must provide.
The internet is filled with the scam. And, to ensure that you do not waste your time and energy, here are few must-have features:
1. A Free Account
Check whether or not the agency provides more than just log in and submit releases.
For example:
- It must allow creating a user or a business profile
- It must allow handling multiple releases
2. Display the Statistics
To control the success of submitted press releases, it is always important to check or keep a track of the PR behavior.
The agency must display the behavior statistics.
3. Free Submission
You must have the ability to select a category and add keywords.
Check if you have the power to preview and edit the PR before submitting it for free.
The press release should be released for free within 24 hours. No hidden charges should be applied at any stage.
4. Free Directory
Ensure that the profile (if offered) participates in a web directory or a searchable business for free.
5. Free Distribution
You will be happy to know that few reputed free sites get the news featured in Google News.
Therefore, make sure to check that the PR service offers a sitemap feature.
This would make your news available for big search engines like Google News, Bing, and Yahoo.
Another important consideration is third-party distribution.
Check that the release would be distributed through some third party via print, mail, or other social bookmarking options.
6. Free Link Creation
As stated above, links and especially clickable links are crucial for a successful PR.
Hence, the agency you select must allow adding clickable links to the PR. This would expand the online visibility of the release for free.
7. Free Photo Upload
Images amplify the effect, don’t they?
Therefore to ensure that the services or the products, and in this case a sports launch, gains attention, the agency must include images.
Adding the company’s logo can also work.
8. Free Archiving
What good would your PR be, if it doesn’t show up?
Therefore, do not accept any sort of compromise.
Make sure that the release gets indexed in a searchable index so that the readers can access it.
9. Good Guide
Aside from all the publication and the distribution services, you need a good guide.
This may be your first time releasing a PR. And, you certainly do not want to appear with other releases of poor or bad quality.
So, how do you do it?
Well, the answer is simple.
The good and reliable free PR sites offer some valuable advice on how to write the perfect professional PR.
In most cases, the sites layout a detailed submission guideline. This helps you to make an informed decision.
The guidelines are made for your assistance and enable you to publish good-quality releases.
10. Gives Tags
Look whether or not the agency allows you to tag the release. The PR must appear in the right category with the appropriate tags.
This increases the chance of getting found by the potential customers who then click through to the website.
11. Quality Check
Turn your attention towards the quality of the free PR site.
Different sites specialize in different things. Select the one that works for you!
Some sites publish on other big sites. And, then some publish on their site.
However, some exceptional ones can offer you both!
Now that you come to the end, hire a professional free PR site for your sports announcement. The goal of both free and a paid PR service remains the same.
That is to give your brand maximum online visibility.
So, make your move today.
Submit the sports press release to the main free sites now!
