The importance of press releases prevails everywhere and with its growing demand, PR writers always look for new ways and angles to improve their content in this competitive market. While there are a plethora of websites that can guide you with a bunch of press release writing ideas, some of them can be just the worst ideas to implement. While many articles can offer you good pieces of advice to implement, awful pieces of advice can belong among them as well.
With the constant flux of change in marketing and PR trends, it is evident that PR and its usage are changing. Also, it is being widely used in various industries. Considering the aspects of industry, purpose, target audiences, and many others; every PR is not written in the same way. If you are looking for effective press release writing advice, check the points below.
1. Keep the PR brief
Indeed, the ideal size of a press release is usually considered to be 300-350 words. However, with the change in the industry and the need of the business owners, the size of the PR can change. It is a subjective matter that directly depends on the importance of the news and how you are willing to represent it. While most articles might suggest you keep it brief, it’s a terrible idea and often misunderstood with keeping it concise.
You need to explain and convey your story to the mass and the target audience only words can help you to do so. Again, the importance of the story is a factor based on which you can decide a length. Let’s say, you have come up with an innovation that can change the medical sector. It requires more attention and a lead that elaborates the whole concept. So, there is no strict regulation of keeping it brief but to keep it concise and to the point.
2. Utilize attention-grabbing headlines
This is another example of bad pieces of advice regarding PR. Press Release carries more professional and marketing value with a formal tone which is completely different than a casual and commercial YouTube video. So, the same logic of adding attention-grabbing titles does not work in PR. Instead, it approaches even worse with the sense of clickbait.
Journalists and reporters receive thousands of PRs every day and they are well aware of what clickbait is. Whenever they see an attention-seeking title with flowery exaggeration; the PR is soon rejected. The key lies in crafting a simple and honest title that expresses your story. So, be honest with your press release headline and the audience to garner more attention.
3. Include good quotes in the PR
Do you think readers these days believe in quotes? Online users these days spend most of their time on the internet and they are aware of how easily the quotes can be faked. Even if you add testimonials or a positive quote to embrace your brand, the readers would not be interested if there is no relevance. Quotes only act like jargon, putting more words in the content and making it look less credible. Try not to use quotes and even if you do, make sure it is completely oriented to the topic and emphasizes it.
4. Check for grammatical errors before pitching
It is still not clear why most articles add this tip when it is already an obvious and fundamental rule for every content on the internet. Who does even post a press release without checking spelling and grammatical errors? It
Ask for professional help
The internet is filled with thousands of articles based on the tips to write an effective PR. Therefore, it is quite easy to get confused about which tips to follow and which do not. In such cases, only a professional PR agency can help you out that is well-versed with the modern practices of press releases.
If you want to seek press release writing support, get help from professional pr writers by clicking here.
