Even in the age of digitalization, the art of press release is still very much alive and performing better than ever before. Regardless of your industry, a press release can earn your business a lot of recognization by attracting media coverage. A product press release is an excellent way to boost your business and spread the word about your new offering to the world. No matter how much time you sound on T.V or radio, a press release can never go old in your marketing strategy. For someone who is just starting with a new business can host a product launch press release as it can deliver exceptional results.
However, to write a proper press release can be tricky and needs to be planned. The whole set up moves with the aim to inform the media about your upcoming product such that it gets spread across quickly. Therefore to ensure that, every piece of the press release should be newsworthy, professional, and accurate. Below mentioned are few points that should be kept in mind while planning to press release a product.
Highlight the features:
A perfect press release should outline your product’s unique features and list out the things that make your product stand out from your competitors. By doing so, the consumer can instantly get a brief idea about your product and go ahead to make take the necessary step.
Make it sound interesting:
No one wants to hear only about the product. A good story needs to be told in a fun and storytelling manner. Try to visualize what would catch the audience’s attention and accordingly choke out the thing in a compelling way to achieve your set goal. Keep things interesting and not monotonous, while sticking to the core objective of the press release.
Back up your claims:
This piece is unique to press release and can make or break the deal. Always back up your information with proven facts. Include the claimed facts in the middle paragraph for maximum effect. It not only ignites confidence in the audience but also give the journalists steady lines to include in your publicity.
