Mobile applications have continuously gone through the changes of technology and innovation over the years. They are very crucial in the marketing scopes of a business as more and more users have taken to applications even for regular needs and purchases. The evolving customer behavior shows that the popularity and user value of applications are only going to grow in the coming years as they tend to make life faster. Applications vary from eCommerce to entertainment, messaging to tracking calories. You think of something and invariably, an app is already there at your servic.
This list puts together the top 10 applications that have created maximum engagement for users.
Uber
This on-demand car service is the most widely used app all over the world for riders. As per reports, there are over 103 million active users of the app scattered across 400 cities in 70 countries. It is a technology-based platform that has drastically changed the approach towards public conveyance.
They incorporate Google maps making their network more accurate allowing both the driver and the rider to reach the destination properly. Payment is also easy and can be availed through cash, cards, wallets, and other payment gateways. They are available for both Android and iOS.
Connecting people through the impeccable platforms containing videos and images, Instagram is the most popular social media platform and application at present. It appeared in 2010 but gained extensive popularity and a huge platform for marketing and promotion through different ads and tools. Some of its most popular features are stories, reels, and highlights. Hashtags also open endless doors of opportunities bringing together similar-minded people. It has over a billion active users and is more powerful than Twitter and Facebook. It is also a ground-breaking platform for creators, artists, and influencers.
TikTok
Built by ByteDance, a Beijing-based company, TikTok is currently a rave for its concept of sharing short videos with music. It is most popular for dancing and lip-synching videos. Influencers use the platform mostly to show challenges that emerge from TikTok users and go viral. Statistics say that about 90% of all TikTok users access the app regularly. ByteDance is currently the most valued start-up in the world.
Airbnb
This accommodation booking application is popular among travelers and local people alike. It lists different types of stays such as boutique hotels, hostels, apartments, etc. with a concept of homestay. Anyone can sign up as a property lender to guests on Airbnb by just transforming their spare room, house, or apartment into a cozy space for visitors. The method of booking on Airbnb is also user-friendly. They provide different filters to allow users to choose the best place. It also offers knowledge on different activities in the area and is one of the most popular choices among travellers.
Netflix
This video-on-demand platform runs on subscription. It is the most widely used OTT platform for watching movies, documentaries, TV shows, etc. It has a huge collection of movies and TV series across different genres. Netflix stands out for its content and is very popular among millennials. In 2021, Netflix had the highest viewership during the lockdown.
Amazon
Amazon offers an endless web of digital streaming, eCommerce, cloud computing, and Artificial Intelligence. It stands for innovation and technology and is an exceptional eCommerce platform for customers around the world. They have also included cashless stores and transactions with a fast response speed. It also provides the best shopping experience with user-friendly checkout and delivery. There are currently an odd 25,000 sellers on Amazon.
YouTube
It is everyone’s favorite video streaming platform. It is a huge platform for news, arts, entertainment, music, and more. It is an extremely crucial platform for influencers and content creators. Businesses also use YouTube for marketing purposes.
Dropbox
This cloud-storage application is compatible with multiple devices. One can easily share large files within a team. Commenting on documents and browsing through online storage are some of the functional conveniences of Dropbox. There is no file-size limit, so one can easily integrate web and application services.
Spotify
Spotify is the most popular music-sharing and streaming application. Over the years, it has completely changed its significance in the industry by honing the number 1 spot. One can also get a subscription to Spotify for ad-free music and offline songs. Spotify is available across 61 nations with over 159 million active users. It has a library of 35 million songs. Spotify podcasts are also a popular segment of the app.
WhatsApp was launched in 2009 and sold to Facebook in 2014. It is again one of the most popular apps and is widely used as a chatting platform. One can also audio and video calls international networks. It has over 1.5 billion users globally. Also, it offers maximum security with end-to-end encryption.
Conclusion
Applications make our life easier and also connect us to the rest of the world. Use your apps for the best functional conveniences, shopping, news, updates, and entertainment. Pick your favorite and get endless global exposure on different topics, conveniences, or eCommerce opportunities.
