A Press release is a short and engaging news story that is sent to the media. It aims to capture the journalist’s attention so that they write or talk about it. In this way, your news gets public exposure. A press release has proved to be a very powerful instrument for businesses, organizations, and individuals.
However, writing and distributing a press release need certain rules to be followed. Several companies are providing press release-related services worldwide. So, how do you find the best one for your need?
This article will discuss 7 factors that you need to consider before hiring a press release distribution company. So, let’s begin.
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Where will The Press Release Go?
When you are determined to issue a press release, the first question you should ask your distributor is where the press release is going to be published.
A press release will be successful if it is published by the right media houses. If the press release is not read by a large number of people, it is a waste of time and money.
So, you must think about what your goals are and what you want to achieve through the press release.
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For Search Engine visibility, you require a service that provides a high search engine authority.
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For more buyers, you need a service that has a wide online distribution chain
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If you want to reach the media, you need services that reach online and the newsroom.
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If you want brand engagement, you need more social media exposure.
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Distribution to News Sites:
A PR agency has a lot of channels to distribute a press release to several media houses. By doing so, it distributes the press release to the required news sites. The more distribution sites an agency can provide more audiences your readers will get. Choosing a good PR agency is the most important thing for your press release to get enough exposure and coverage.
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How much Expertise A Press Release Agency has:
An online press release company can be considered good when it employs a significant number of professionals for each stage of press release distribution.
You must look for a service that has provided services already to clients from the same field. It means that your service providers have experience in similar activities.
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What is Their Capacity?
You must consider the capacity of the company. Ask yourself –
Do they have enough manpower to complete the task by the deadline that you have sent to them?
Will they be able to supply to the unprecedented high demands?
Communicate with them and be sure they have everything you want from them before placing an order.
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Their Enthusiasm:
By simply communicating with them you would come to know how enthusiastic they are about securing you as their clients. How motivated are they after hearing your ideas?
This is important because you are out to the readers after the press release is released. A wrongly placed announcement can ruin the overall event that you want people to know about.
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The Cost of Its Services:
Of course, price is one of the most important factors that you need to consider. A press release is an investment for creating value for your company. So, you want to get more return from it.
You must evaluate the asking price of your agency is justified or not. You can also weigh your cost with the services offered by your PR agency, or compare the price and services of other agencies as well.
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Go Through Reviews and Feedback:
The best way to know about a PR agency is to go through the reviews and feedback available on Google or their website. It will save you from choosing the wrong one for PR distribution and help you to find the best one for your business.
