For any kind of business, a trademark is a very important thing. Every business should register itself in its respective location by following the law and order. Many business owners start their businesses but often don’t register their companies. This can make a lot of problems for entrepreneurs. With the help of a trademark, one can get a lot of legal advantages, which will prevent various difficulties. Many business owners still don’t know what a trademark is and why it is important for business.
Therefore, let’s find out a few unknown facts about trademarks –
1. What is a Trademark?
The word ‘trademark’ can be used for both trademarks and service marks. Trademarks are mainly used for goods and service marks use used for services. Along with that, a trademark can be a word, company symbol, design, phrase, and many other things that help to identify goods and services. A trademark has the potential to create an individual identity in the market and among all the other competitors. In a more simplified way, a trademark means that a certain logo, phrase, or word is owned by you. Apart from you, no one can use it in their business, otherwise, you can take legal action against them. In addition to that, a trademark is also very much effective to protect your goods. That is why, it is advised to every business owner to get a trademark for their business.
2. What a Trademark Can Protect?
A trademark can protect a business in various aspects. With the assistance of a trademark, you can protect the name and logo of your company from using it by anyone else. This can be very much helpful to create a unique identity in the market. A registered trademark, therefore, assists the brand ownerto develop the value of their product and services. It alsohelps one create a bond with the customers. As one can get the opportunity to make more profit in an easier wayafter ascertaining the trademark, people find it to be an asset for their company. Though it’s a time-consuming process, it is a quite necessary thing to be done and cannot be neglected.
3. What is the Ideal Time to Trademark the Name and Logo of the Company?
For every business owner, it is advised to complete the process as soon as possible so that the businessgrows in an easier way. Many small businessesdo the mistake of delaying the process of trademark registration. It is seen that they put effort more into marketing and advertising in the first phase. Well, professionals recommend doing a trademark before anything else because whenever one is investing in a brand that has a trademark is more effective rather than any company that doesn’t have it. Along with that, it is seen that people trust companies with trademarks more compared to others. Therefore, make the registration quicker to skip brand-name-related troubles.
4. How Much Does it Cost?
Registration of a trademark depends on various factors. At first, you have to decide whether you want to proceed with the partner with an attorney. Then, you need to check which application you are using and also assure the number of classes you are applying to. Well, you must meet the TEAS Plus or TEAS Standard requirements. Moreover, USPTO may ask you to pay an additional processing fee for each class of goods or services.
In a Nutshell,
Though you have to go through several steps while registering for a business trademark, the process is excellently explained and easy. Along with that, it is really effective to create an identity among the competitors and the customers and help you achieve success in your business.
