Content writing is the process of creating and publishing written content for different purposes such as marketing, education, awareness, etc. People have described content writers as the storytellers of brands, as the brands' voices. As important as it sounds, content writing takes a lot of time. From researching the topic, writing and then rewriting, proofreading, editing, and finally publishing is a long process that can be done quickly and with convenience with the help of editors and proofreaders.
The opportunity to hire proofreaders and editors is possible for big brands and tabloids, but not for freelancers who usually work alone. However, several AI tools to help the writers in the process are available so let's get into it.
Get Help from AI Writers
While most freelance writers cannot afford the luxury of hiring proofreaders and editors, several free AI tools are available to rescue them. These tools can be used for brainstorming ideas for different types of content such as blog posts, articles, etc. These tools are also helpful in optimizing the content for the search engines along with researching trending topics. However, even if you craft the content with the help of AI writers and tools, there are still some editing tips that you would need to make the entire process a lot easier.
Tip 1: Steer Clear of the Empty Filler Words
One of the biggest mistakes that content writers often make is that they pack a lot of information into one sentence. To do this, writers need to use empty filler words that have no value and overall impact on the content. For example, if you think writing "There are many people who misunderstand the words" is okay, then you are wrong and this sentence could have been more impactful if it was "Many people misunderstand the words." In the above-mentioned example, the word "there" is followed by a form of the verb "to be" which is called grammar expletives. This dilutes the writing's directness and takes away readability. So make sure you cut out expletives and rephrase the sentence to make it more to the point.
Tip 2: Avoiding Weak Verbs
Choosing the right verb can create a huge difference in content writing and using proper verbs can make the content stronger and more persuasive. Using a strong verb helps you create a vivid picture in the reader’s mind. Many content writers use forms of “to be” verbs in their drafts but the main problem with “to be” verbs is they weaken the words that follow. You can solve this problem by replacing these verbs with more powerful alternatives. For example, instead of writing “The weather was beautiful.” try using “The sun shone brightly that day.”
Tip 3: Avert from Using Weak Adjectives
The same rule applies to adjectives as it did to verbs. Adjectives can also drain out energy and enthusiasm from the content, so the trick is to avoid weak adjectives in the text. Successful editors and writers are often also seen avoiding words such as "very" and "really" before common adjectives in their copies. What they do is replace it with alternatives, so instead of writing "Really bad", use "Excruciating", or using "Excellent" in the place of "Really good". Taking out these words works wonderfully in getting the attention of the raiders.
Another trick with adjectives is to use stronger alternatives. For example, you can use "Thrilled" instead of saying "Happy", or write "Delicious" in the place of "Tasty". Using the most descriptive language helps trigger the readers' senses and helps them imagine how things you are writing about smell, taste, sound, and feel.
Small changes like this in your writing can take content to a whole new level where it will appear to be more polished.
