Press release is one of the most effective tools for business that helps to gather more attention from the potential customers. However, the content must be able to pique the interest of the users first. What helps content gain the attention of the online users is its headline which readers notice the first. In order to make a press release successful, you must craft an eye-catching title that makes online users go through all the information offered by the PR. Find out some effective press release headline writing tips that can help you craft more impactful content that offers fruitful results.
Tips for Crafting Press Release Headline:
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Keep It Short and Catchy
You would be surprised to know that 8 out of 10 users do not read past the title itself. Therefore it is not just important but mandatory to keep the title concise and catchy so that it is interesting and easy to read. The title must also provide an overview of the topic on which the PR is written. Try to keep it under 70 characters which is short and ideal to read with just one glance at it. You can also take the help of AI-powered tools for title generation and summarizing it.
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Try Not to Sensationalize
Click-bait titles are something that you should strictly avoid as it does not have a good impression in the market. It can surely pique interest among a lot of users but as soon as they find it inauthentic, potential users can feel repulsive to interact. You must have heard the phrase, ‘Honesty is the best policy’ and it is quite true in the case of the press release approach.
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Define and Consider Your Target Audiences
Whom are you writing the press release for? Define your target audiences first in order to create a title that can appear attractive to them. It is crucial to have a proper idea of your target audiences based on different demographics to approach them accurately. The title must suggest some kinds of benefits for the target audiences that make them read it.
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Utilize Numbers and Statistics
Numbers play a huge role in gathering attention which is which is why most displays and titles of discount offers emphasize the number. Similarly, you can use the numbers on a press release title along with some statistics that make it appear more authentic and truthful. Fact-based studies from reputable sources appear more believable for online users.
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Do Not Sound Like a Sales Pitch
If anything that online users like the least is sales pitches. Even if you want to improve sales through the PR, the headline must not make it obvious. That is why finding the right tone for crafting the headline is important. It should be engaging and informative rather than being a marketing pitch that asks for more customers. Try to focus on customer needs rather than putting your brand’s name in the title.
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A PR Title is Similar to a Book Title
Creating a title for the press release is almost like crafting a title for a book that has something to offer the audience. The title must have ample human touch, catchy yet informative in a way. There should be no skepticism but only truth with a creative essence. Authors craft the book titles in a way that can improve the sales of the book and you should treat the PR in the same way.
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Add Keywords and Check Grammar
Make sure to find relevant keywords with high search volume which helps to gain more SEO benefits through the PR. When the title is SEO optimized, the PR content has a better chance of appearing at the top of the search result engine pages. Adding keywords to the title can improve its visibility and presence. You should also check the grammar of the title to make sure there are no silly grammatical errors in the title which can damage the company’s reputation and impression in the market.
Final Thoughts
The aforementioned tips will help you craft an attractive title that can effectively attract attention from the target audiences. However, you might not be able to get the results that a professional agency can offer. Therefore, it is recommended to hire a professional PR agency or writer for the task who can offer you well-crafted PR content with attractive titles.
