Are you looking forward to making your content more compelling? But, don’t know where to start? Let’s dive into the element of what makes your content marketing approaches more engaging and fruitful. Yes, that’s right! Connection.
When your content is able to connect with the readers i.e online users, the brand gets to develop a relationship with the customers. So, what are the ways you can make it better? Here are some emotional hooks that can make your content more accessible and directly connects with the customers.
1. Incorporate a Story into Your Content
Want to keep the readers engaged? Tell them a good story as everyone likes to listen to one. Storytelling is a simple but effective way to grab the attention of the audience and keep them engaged. When you tell stories regarding your brand, it improves the likability factors of the brand among potential customers. Whether you tell a story regarding an employee or the challenges that you had to overcome, this help to strengthen the bond with the audience.
2. Fear of Missing Out (FOMO)
FOMO is a powerful emotion and to be honest, nobody likes missing out on some important news. So, you should leverage this powerful force through your content which creates a sense of anticipation. One of the good ways to make customers anxious about the deal is by making it available for a limited time only. You can utilize exclusive membership or loyalty programs in your content to make it more informative and helpful for the customers.
3. Make Them Feel Special
Feeling special is one of the driving factors in the case of product and service purchasing decisions. Starting from apparel, and accessories to cars and other products; customers tend to buy things that make them feel special or superior. Tap into your target audiences' minds and try to understand what are the factors they might be looking for. Something exclusive and affordable? That’s it! Incorporate those elements in your content to grab their attention effectively.
4. Make It More Mysterious
You can not deny the fact that everybody loves a little suspense. Use the sense of mystery in your content that makes it more engaging as well as more compelling for everyone. Unanswered questions are always very intriguing and when you craft content with a question in the title, the click-through rate improves drastically. Let them know the unknown facts regarding your brand and industry!
5. Try to Create a Feeling of Belonging
People like to feel accepted, liked, and important. When you can offer them that feeling through your content, it automatically churns out fruitful results with more online engagement and organic traffic. One of the great ways is to present the brand as a lifestyle or a club instead of just a provider or business. For example, consider Apple’s marketing style which makes their customers feel like Apple products are part of their identity.
6. Why Not Use Humor?
Just because you are making a marketing approach does not mean it has to be serious all the time. Add a sense of humor to your writing that makes it fun and engaging for all. Humor is a great way to create instant connection and it also makes your content more interactive as well as versatile. However, be careful not to say anything offensive or insensitive.
Bottom Line
With the tips mentioned before, it is clear that emotion is the key ingredient that makes content more effective and memorable for the readers. So, make sure to incorporate emotional hooks to your content which makes it more worthy to read.
