Press releases are one of the most important tools for all kinds of businesses and brands, but the real unsung hero is not the content but its title. The headline of the press release is what is noticed by the readers first, and that is what piques their interest and makes them go through the whole content. Not just online users and potential customers, but 75% of the journalists also believe that the title is the most important ingredient of a PR that allows gaining more attention. If you want to stand out in the competitive digital landscape, you should explore the essential press release headline writing tips that make it more eye-catching and attention-grabbing.
How to Write the Press Release Headline?
In order to craft the perfect press release headline, you must follow the aspects that make it unique, attractive, and highly functional for the purpose of gaining attention. Here are a few effective tips to follow
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Find a Unique Angle
More than 46% of the journalists claim that PR professionals help to make their work easy by offering them fresh ideas and information from the niche industry. However, they do not have the time to read each PR from thousands of stories. As a result, they rely on the PR title to find unique stories, and that is why finding a unique angle is important for PR title creation. Make sure to craft a headline that makes the users stop and find out what is happening with your brand or industry.
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Understand Media Environment
You need to immerse yourself in current conversations regarding your brand, competitors, and niche sector to find out what is resonating in the media right now. It is important to understand what stories are currently trending in the market as they can quickly grab the attention of potential users. Following the industry trends also helps to find readers from your niche who will be interested to interact with your business and find out what it offers. The media environment plays a vital role in the title creation.
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Keep It Concise
Modern online users are fairly impatient, and they are more likely to leave a website if the platform does not load within 3 to 5 seconds. Similarly, online readers might not want to read your PR or even its title if it is too long or takes much time to read completely. It is recommended to keep the PR title simple, concise, and clear to quickly make sense to users without creating any complexity. The ideal press release title should be within 70 characters, including spaces, which makes it easy and quick to read. This optimal length also allows for gaining a higher rank on the search engine results pages.
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Numbers Play the Game
According to the professionals, numbers can easily garner attention from the readers, and they can also help to establish legitimacy. Data can bring a story to life by adding data that works efficiently and offers a sense of authenticity in the minds of the readers or online users. 61% of the journalists have claimed that they prefer PRs more, which includes statistical reports and data that speak the truth.
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Omit the Company Name
It is not always necessary to put the company name in every PR title unless your company is a giant in their field, such as Google, Apple, or something else. The key here is to focus on the news and offering an authentic story with information, without spamming the company name everywhere. You can add the brand name later in the summary of the initial paragraph of the PR content.
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Take the Help of AI
In this age of ‘Artificial Intelligence’, you can easily find a handful of AIs that help in press release creation, and these AI-driven apps are also able to craft compelling PR titles. Taking help from such AI tools can help create modern, attractive, and trendy PR headlines that resonate with online users.
Bottom Line
Even after following all the aforementioned tips, you might not be able to create a highly effective title that works for your PR needs. It is recommended to hire a professional PR agency in this case, which can help you stand out in the competitive market.
