What is the one thing that effective press releases and Google have in common? The answer is captivating headlines that seize the attention of readers in an instant. It may sound surprising, but Google is a great resource for all kinds and shapes of companies and brands to gain a better understanding of their customers. The journey of building brand awareness, improving SEO, and increasing web traffic, all comes from acknowledging customer questions, needs, and interest that starts with the biggest search engine in the world, Google. The search engine is the most perfect research tool as well, however, it becomes a bit difficult for companies to grab the attention of the readers amidst the tight competition.
Headlines are one of the greatest weapons that can pique readers' interest in the crowded internet. So let's learn how you can write an SEO press release headline, one that can help your brand get more visibility.
The Importance of PR Headlines:
When you read something on the internet, what is the first thing that you notice? It is the headline of the content. A similar logic applies to press releases (PR) as the reader will only open the content if he/she finds the headline alluring. A headline is arguably the most important part of a press release, any step that you take toward making it better, know that it is the right step.
The headline of your PR should be written in the same way the entire content is written, but it should command instant attention from the readers. It should also contain at least one keyword to help with the search engine rankings. In addition to that, the headline gives the readers an idea of what the content would be about. When the content is sent to journalists, a headline is something that helps them decide whether the story or PR is worth reading. So a headline is as important, if not more, as the rest of the content in a press release.
Why Should You Use Google to Write a Press Release Headline?
- Research - As mentioned before, Google is the biggest search engine on the internet, and no matter which content you are writing, research is mandatory. So the first step is to look up the complexity of your niche. This will also open you a path toward niche marketing, helping you to focus on your target audience, rather than focusing on everyone. With Google, you can put all your efforts toward one single topic or even subtopics and then create content on it. Remember, your end goal is to become an authoritative resource for people, especially your target audience, who are interested in your niche or the area of your expertise. Narrowing down your focus will help you make more target audience-oriented content along with compelling headlines that will catch the attention of your readers.
- Search Engine Optimization - What is the pathway to getting free and organic web traffic? The answer is the correct usage of SEO. BrightEdge states that around 68% of the total online experiences start with a search engine. This is a clear indication of the importance SEO holds not just in the content, but also in the headlines. SEO and keywords go hand in hand. While researching your niche and knowing what would suit your brand the best, you would come across relevant keywords. These keywords tell search engines like Google what your website is about, and when someone searches for anything related to it, they get redirected to your website. In just seconds, with the help of those keywords, your website will get visitors and the higher the visitor number will be, the higher your website's placement will be on the Search Engine Results page (SERP). Headlines are one of the key things that you can use to better your ranking. Insert a relevant keyword in your headline and it would improve your ranking as well as get more engagements.
- Trends and Its Wonders - Another smart way to use Google in crafting a perfect headline is by following the trends. You can read Google News, and all the stories about your business or niche and craft with a fun, interesting headline for your next press release. At the same time, you can also set Google alerts for particular keywords to help you see all the articles related to your niche. You can then implement them in your headline, making it trendier, and more readable.
So start today and grab all the attention you can with the most absorbing and gripping headline you can!
