Getting media coverage is highly effective for business owners in reaching their target customers and exceeding their sales. The most efficient way of achieving that is through press release distribution. Crafting and distributing a press release is completely free making it the most affordable marketing tool that is available. An effective PR requires a journalistic touch that can only be offered by the professional PR services that provide both paid and free press release service. Here we enlist the benefits of press release distribution that improves the brand image of an organization and boost their sales precisely.
1. Helps You Reach the Target Audience
What journalists look for in a story is newsworthiness and relevancy to their audience. If your story gets picked up by the media outlet it will surely reach the target audience availing your product or services organic exposure. Press releases do not feel like advertisements hence they affect the audience in a more positive way building trust and having a longer effect on brand awareness. When the audience sees your brand’s news on the online publication they trust, your reputation grows automatically. Always choose a PR service that distributes press releases to specific media outlets that are frequented by your niche audience.
2. Affordable
Unlike other advertising and publicity methods, press releases are highly cost-efficient. Things you must know before you decide upon a PR service are:
- The price of a PR service depends on the quality of writing and the type of publications they distribute to.
- Monthly retainers are more profitable than pay per single press release method.
- Paying on an hourly basis is more cost-efficient but flat rates offer better quality work.
- There are free press release sites in the market but their services are questionable in terms of both quality writing and effective distribution.
- Paid PR sites often offer free services under a limit which gives you top-notch writing and distribution facility without having to spend a dime.
3. SEO Advantages
The effectiveness of a press release should not fade away after a few days after it’s published.
• Press releases published in online news sites are highly impactful in establishing a powerful online presence.
• It reaches your target audience as long as they are searching for your specific industry, product, or services.
• A well-crafted press release with targeted keywords embedded into it helps your story rank high in the search results even if the PR was published a long time ago.
4. Increases Sales
Press releases are proven to boost sales of a company much more efficiently than other advertisement tools. As they do not seem like ads and are full of facts and relevant information, people are more inclined to trust them, especially when they see them on major media outlets. When a company is launching a new product, business, or service, it’s highly effective in conveying the message to the potential customers in a journalistic tone creating a huge hype and boosting sales. Professional PR services utilize their expertise connecting the sellers with the buyers in a short time helping them achieve their goals.
5. ROI
Return on investment is the most vital aspect of any business. Organizations aspire to gain a lot more against their marketing investment. Free press releases service acquire a very low budget but offer maximum return on investment availing not only media coverage but intense online visibility as well through complete search engine optimization. A professional PR services can bring you an extensive amount of media coverage and audience engagement without burning a hole in the pocket.
6. Builds Reliability
Being covered by prestigious media outlets and publications builds credibility and trust among your target audience. Being portrayed in a positive manner has a huge impact on your brand image and reputation. This helps you getting recognized among the customers, the industry, and business circles creating brand awareness for a longer period. Providing newsworthy content to journalists also forms reliability with the media outlets that can be helpful in the long run gaining momentum for your business. A good reputation with the media will also get you in their top list that means your story will be featured in their platforms in the future without the need for pitching.
