Press releases are official statements that are written in a short and compelling way and distributed to newspapers and media houses to make a story out of it. The primary purpose behind publishing a press release to the media is to provide information so in return, the brands can get positive media coverage. The positive coverage and publicity from the media can increase the visibility of the brand, impacting sales positively. At most times, even though the press release is written and distributed to the media, it does not achieve much impact. This is because of not having a strong network and enough contacts.
Most of the time, the press releases are sent through emails which just end up getting ignored because journalists do not know the sources, therefore not thinking of it as relevant news. This can change instantly when you hire a paid press release distribution agency. Their strong network with the media can get you the reach and visibility and the longing for positive media coverage. In addition to that, when you go for a professional agency you will get a press release package that will give you various other services.
So, what will be the services that you get inside the best press release package for the USA businesses?
1) A Traditional Newsroom
A newsroom is something that is the hub for media and news outlets. This is where the journalists and people from the media get to know what is going on in the industries. When you go for a PR package, the good PR package will include a customized newsroom for their clients. Traditional newsroom assists in bringing all your content to one place which makes it easier for the journalists, media, and customers to find out the current happening in your industries and you instantly get more visibility. Various news about your company or brand along with events and company details can also be listed in the newsroom which makes it more convenient for people looking for more reach and impact through their paid press release submissions.
2) Effective Press Release Distribution
A PR package will include tip tier distribution which will get you a feature in all top media outlets and news sites. The more media outlets and news sites it will be distributed to, the better response it will achieve. If it is a good PR package, then your press release will be syndicated to a voluminous range of news, business, and financial sites. When you go for a premium PR package from a reputed company, your news will not only get to the journalists but will also get into Google news and the effective SEO will get your PR on the first page of the search results.
3) Impactful PR Writing
Several companies and their management are unable to write an effective press release as there are some rules and regulations for writing a press release to get the maximum out of it. When you go for a paid PR package, you will also have the facility to use their team of experienced writers. Most of the paid press release distribution agencies and companies also have a separate team of writers that their clients can use in times of need and create an impactful press release. The team of writers usually has been in the business for quite some time and knows the tricks and tips to make the writing piece even more attention-seeking and effective. They also have a thorough knowledge of keywords and SEO which will be infused into the content to make it more optimized.
If you want to know more about how to write a press release to maximize its impact, read along.
4) Increasing Social Media Engagement
Another benefit of getting a paid press release package is that it will increase social media engagement almost instantly. These paid press release distribution agencies and companies often include social media promotion on the same PR packages. They post the PR to news sites and journalists and at the same time post on social media platforms with thousands of social media followers. These get the company's extensive social media attention and increase engagement on social media. The increment of social media engagement means bringing more social media attention and strengthening the brand's image. The world of the internet is beneficial if companies take the right steps in promotion and marketing as it helps increase popularity. Press releases in this era are a part of marketing tools and are used in that manner. So when you buy a top-notch PR package from a reputed company, it will give you the benefit of increasing social media engagement along with a guarantee of publishing to top media outlets.
This is all about publishing a press release and distributing it for maximum efficiency. But do you know how to write a press release? Because writing content and structured press release are equally important as distributing them to the right media outlets. If you are looking for tips that will improve your ability to write an impressive and effective press release then read along.
Writing an effective press release:
There are various types of press releases that are used by companies, brands, and individuals. The various types of press releases include:
- Breaking News - this is also the most used and common type of press release. If your press release has some serious announcements that can be a breaking story then it comes under this category.
- Product Launch - If you are launching a new product then you can let the media know about it by writing a press release about it so that your audience and customers can know about the upcoming product.
- Product Update - If you are updating your product for the better, you can let the media sites know about it by writing a press release about it.
- Rebranding - If your company or organization is going through a rebranding, you can write a press release about it so that it can be covered in a news story by the press.
- New Partnership or Important Update About the Company - If your company has made a new partnership or has changed its CEO or managers, then it comes under this category of the press release.
- Crisis Update - At times when the company is going through a crisis, press releases become one of the most effective ways to communicate with the shareholders and bring stability into the situation of chaos.
These kinds of press releases are usually distributed to the press. But does it always get published? What are the tips that can guarantee the publishing of the press release? Let’s get right into that.
1) Create an Eye-catching Headline -
A headline is the first thing that grabs the attention of the raiders and when you distribute the press release, your first and foremost responsibility is to grab the attention of the reporters. So keep the headline short, attractive and compelling.
2) Make Sure the Press Release is Newsworthy -
Journalists are professional people who are looking for news and stories 24/7. When you are submitting a press release make sure it has a newsworthy angle so that they can create a story ou0t of it and publish it on the sites. Without a story, your press release will not get published and you will not get positive publicity from the media.
3) Include a Tempting Quote -
The writing technique in the case of a press release is standard. The language is formal and the entire content is only informative. In this case, including a tempting quote in the writing will humanize it. You can include a quote from the CEO, one of the managers, or anyone relevant in the industry.
4) Include Data -
Remember the target audience of your press release is the journalists, not the customers. So while writing a press release you need to write it in such a way that seems compelling to the journalists. One of the ways is to include data and statistics in the press release as the journalists and reporters are looking for facts. In this case, don't forget to include links to support the data.
5) Include Keywords -
Another way to make the press release more impactful is by including keywords. When you are writing a press release you want more visibility for your brand and want to reach more people with the hope that they can turn into potential customers. Including keywords will optimize the content and make your press release appear on the first page of every search engine. The traffic that you want for your brand often stays on the first page only and getting your press release appears on the first page means getting a hold of that intense traffic. So don't forget to include keywords and take the advantage of SEO.
6) Provide Valuable Background Information -
In the last part of your press release, there should always be valuable background information. If the subject is the product, then the starting idea should be mentioned to make it more impactful.
Remember to add these tips in your press release the next time but if you ever fail, you can trust the experienced team of professional writers that comes in the PR package.
