It’s 2021 and you’re still wondering about the effectiveness of a press release. So, before you start darting questions, let’s dive right into it.
Don’t worry, you’ll find all the answers here.
What is a Press Release?
A Press Release is a written official document released by a company to make an important announcement. But not everything is worth getting published right?
A PR can be released for the below-mentioned occasions:
- Announcement of an event
- Product or Service launch
- New hire
- Company Achievement
- Awards
- Introducing new Apps
- Organizing a job affair
- Extending your workplace
What is the purpose of a Press Release?
Well, the purpose of a press release is quite simple but very powerful. The reasons are:
- Generate public awareness
- Build Credibility
- Drive traffic
- Gain the Media’s and the Journalists’ attention
What are the benefits of a Press Release?
- Immediate exposure to the audience
- Sales Increase
- Affordability
- Boost in web traffic
- Boost in Social Media
- Returning Customers
- Build sustainability
- Drive credibility
If a release is engaging enough and you’re sure of its newsworthiness, it can drive success towards your company. But nothing comes easy, isn’t it?
To avail of all these amazing benefits wrapped with a red bow on top, you need a distribution house. And, a good one for that matter!
But before getting in-depth about how they successfully distribute a PR, let’s understand the basics.
What is Press Release Distribution?
As the term specifies, Press Release Distribution is the process of distributing your PR to the press members and the journalists. It is a medium to circulate your releases to the influential bloggers and the publishers, who will further distribute the PR.
The online world is competitive and you know it. To get your PR seen by maximum people, it is important to hire a professional PR distribution house.
Why does PR distribution matter?
In few words, with an effective PR distribution, you can reach the right people at the right people. But for this to happen, you need the help of the experts.
Let’s now take a closer look at the benefits of PR distribution with a service provider.
What are the benefits of Press Release Distribution?
7 Top benefits of Press Release Distribution are:
1. Helps with SEO
Believe it or not, an effective PR distribution will boost your SEO. Over 3 billion searches are being made on Google every day. By implementing smart tactics into your PR distribution strategy you’re likely to reach the top spot on the SERPs.
A professional can guide you extensively. They will help you optimize your PR in ways that make it SEO-ready. In other words, your release will just rank higher with their SEO efforts. List of things they optimize include:
- Titles/ Headlines
- Metadata
- Keywords
- Backlinks
- Tags
- CTAs
2. Engage with the Target Audience
As stated above, for your PR strategy to work, you need to be seen by the right people at the right time. And, this is where the PR distribution services can serve your purpose. Utilize their expertise to communicate with the target audience.
At times, you might find it difficult to identify your target audience. Allow the experts to determine. They have pro-tools that help them set the right target for your press release. The range of their target includes:
- Demographic (age, location, gender)
- Audience’s preference
- Field of interest
- Hobbies
When readers can find content that is aimed at them, it would have a better impact.
3. Cost-Effectiveness
PR itself is a cost-effective option. So, even though you need to invest in the distribution services, it’s certain that the cost won’t be over-the-top!
Other marketing approaches are way more costly. And, if you want to do it alone, you’ll end up spending more due to lack of knowledge. To avoid such circumstances, allow the professionals to handle them efficiently.
Also, the benefits you draw after a successful distribution nullifies the expenditure!
4. Build Brand Image & Reputation
Building trust amongst your readers and target audience is a tough thing to do. By when your news is distributed through a recognized distribution house, it easily builds trust amongst the targeted audience.
This directly improves your brand reputation and your image is impacted positively. Not just that, the professionals distribute your content in ways that enable you to be perceived as an industry expert.
5. Positive Branding
When your news is featured across multiple outlets, news sites, magazines, and blogs, it enhances your brand reliability. After all the more come across your name, the more they get in favor of your brand. This helps you get recognized in the niche industry.
In today’s age, branding is a very important phenomenon. It helps the organizations gain momentum to reach their business goals easily.
6. Shine Socially
It is needless to explain the impact of social media in today’s time. Its vast reach has tempted numerous brands and businesses to choose it for their marketing goals. But what needs to be known, is that you need innovative tactics to promote your content.
Hiring a reputed agency for your PR distribution will help you to stand out socially. The experts are well-trained and well-versed with the market trends. They will distribute your PR in smart ways to drive maximum engagement and interaction. Be it on Facebook, Instagram, Twitter, Reddit, or Pinterest, expect a steady boost in web traffic.
7. Boost Sales return
Businesses carry out all sorts of marketing and promotion to boost their profit figure. Press Release Distribution through a renowned agency can help you achieve. From writing, proofreading, managing, to distribution, an efficient agency handles it all to drive your sales figure.
Also, the searchers tend to click on the top results on a search page. This means when the content shows up at the top of the result page, it receives more clicks. So, more clicks = more visitors =more chances of profit!
Now that you’ve learned everything about what is Pr distribution and how the professional services can help you reach your goal faster. There’s another very important thing you need to be aware of.
Which is the best PR distribution service? It’s difficult to answer this. The reason is that it greatly depends on your particular needs and your industry.
If something has worked for someone else, doesn’t necessarily mean it will work for you! Hence, below are the main things that you must consider when choosing a paid service.
8 Things to Consider:
1. Cost
Pricing is one of the most important factors. The cost varies depending on the service provider. But what’s worth noting is that if the company offers a good scope and some added features, you should probably go ahead!
To avoid any unpleasant surprises at the end, discuss what you can expect to receive in the end.
2. Your target audience
If your PR is not being shown to the intended audience, there’s no point in anything. You can differentiate your audience based on the following factors:
- Multicultural Market
- Regional, local, and national market
- Specific industry
- International market
Now, based on who you want to reach, you can choose your service.
3. List of outlets
How many media outlets does the service cover? This includes the following:
- News aggregators
- News Websites
- Media Outlets
- News Content Systems
Make sure that the company guarantees placement in major sites like Google News, Bing, and Yahoo.
4. Additional Features
In this case, the more the better! Look out if your service provider offers the below-mentioned features or additional services for your PR distribution.
The list includes:
- Interactive and Customizable content
- Add Multimedia to the PR
- Add Backlinks to the PR
- Add Logo to the PR
5. Support
Perhaps this is what you must take into consideration, the customer support team. In today’s digital age, it is imperative to choose a company with a strong customer support backup. For assistance, check out what the reviews has to say.
The support must be available 24*7.
6. Search Visibility
Press Releases boost your SEO visibility. So, to make this work, choose a company with strong domain authority. This in turn increases the visibility of your PR on Google and also in front of the target audience.
7. Reporting
Reporting should come with the package. After all, you must be able to see where your PR appeared online. Therefore, seek a company that lets you measure the success of your PR. They must provide you with the details and the metrics to gain insight into the reach and distributional efforts.
8. User Experience & Reviews
A proven track record of accomplishments with the media houses is what you need to check. Numerous websites are claiming false promises. To avoid such scenarios, check what people are saying about them online.
The paid service must provide a satisfactory user experience.
