Press releases are extremely important business communication and marketing tools. Even though there is a clear decline in print media, press releases are still thriving in the digital sphere, increasing their relevance and importance day by day. To produce a successful PR (Press Release), apart from distribution, you would need to write it well and make sure that it has all the required elements. Now, you will find several articles and blogs online that will tell you how to write a PR. However, there is no guarantee that the content will bring you the desired marketing results. This can only happen when you get a professional writer or a writing agency on board.
This brings us to the reasons why you should hire PR writers for your business. The advantages include professional writing, unique writing conventions while presenting facts and numbers, etc. When it is done right, press releases will bring your brand more exposure and an increase in potential revenue. So, let’s uncover the advantages of working with a professional PR writer.
1. Identifying Press Release Goals:
One of the advantages of working with a professional PR writer is you get to know what your press release goals are. Working with a PR writer will help you discover what specific marketing objectives your brand is trying to achieve with the press release. You will get answers to questions like are you trying to get more exposure for your brand? Are you releasing a new product or service? Do you want to improve your SEO performance on the search engines? Do you want to maintain a solid connection with media outlets and journalists? Or do you want to give additional support to the other marketing campaigns? These questions are relevant to the marketing objective and working with a professional would require you to find answers to them.
2. Cost-effectiveness:
You might think that paying for a press release writing service might be more expensive than writing the content yourself. However, this is not the case in the long run, plus a failed PR with no ROI will cost you more. Do you know what the most catastrophic impact would be? You could lose on potential revenue increase. Using press releases in the right way can do a lot of good for your business. It can promote your brand and its offerings with a quicker result. When you compare it to other forms of online marketing, it is also more cost-effective. So, even though writing a press release yourself might seem tempting to you at this point, in the long run working with a professional PR writer will be more cost-effective for you.
3. Time Management:
As stated before, hiring a PR writer is the better, and more cost-effective option for businesses. At the same time, another benefit of it is that you can do better time management. When an industry expert writes a press release, it will take a maximum of an hour or two to complete the work, given the fact that you have already provided them with relevant market research, statistics, and important information. When you try to do that yourself, you need to first learn how to write one, then write it in a professional way which might end up taking a lot more time, time that you could have used in other important operations.
4. Premium Content:
A press release is only successful and journalists pay attention to them enough to pick it up as a story is when the content is newsworthy. When you publish a press release, or send one to the media and news outlets, your target audience is not just the general public, but it is journalists and news editors. Media professionals only care when the story they are getting is newsworthy and well-written. When you work with an industry expert writer, they will make sure to produce premium newsworthy content that maintains all the press release writing guidelines. The content will also be in the right format, containing all the required elements.
Hiring a press release writer will also come in handy when you want to improve the brand’s SEO performance as the professionally written content is always optimized, especially for search engines. So, do some research and pick out a writing firm to create often press releases.
