Thrilled to launch your clothing line? The experience is both exciting and nerve-wrenching. With so much competition around, not just your fashion but your marketing has to be spot-on!
The growing prominence of the internet in our lifestyle has welcomed press releases open-heartedly. Moreover, a stylishly written PR with a provocative storyline ensures wider distribution.
PRs have a great impact on any industry. That’s the reason why companies spend a lump sum on its distribution. After all, it works!
However, many businesses, or in this case, small fashion designers or entrepreneurs do not have the budget. Well, don’t worry. There are many reputed free fashion press release distribution agencies that would get the work done efficiently.
It is always profitable to get professionals included in your first attempt. The experts concisely announce the details. This way the journalists and the media officials could easily pass on the news to the readers.
So, how do they exactly announce your fashion line to the target audience?
1. Find The Cause
The first step is to answer the five most basic questions:
- Who
- Where
- When
- How
- Why
The professionals know that it’s a new launch which means the media has no clue about it yet. They need to be convinced about your product.
Hence, sit and discuss the specific information with your agency for better understanding.
2. Be Accurate
It’s obvious to be super excited about your fashion launch. Also, there would be times when you would like to go on and on about it. But are the media people genuinely interested?
Well, honestly, this is not such a good idea. Perhaps, you should leave it to the experts. The experienced professionals know how, when, and what to include in the PR. They provide the vital information and keep the details within 5 paragraphs.
3. Visual Appeal
What comes to your mind when you hear the word fashion? All things visual and full of imagery, right?
Fashion is a very visually appealing industry. When you choose to send out a PR about your fashion launch, make sure that it includes images.
But, remember this also requires knowledge and expertise. The professionals chose something that reflects your brand and you. They select something that stirs up emotion but at the same time looks professional.
4. Quote It!
It’s always a good idea to quote words coming from your close ones or someone in the authority. The experts do the research and keep the quote short.
Few examples:
- ‘My son wears super comfy pajamas every night. He loves bedtime now’.
- ‘The bags are of high quality. There’s nothing like these designs anywhere else’.
5. Boilerplate
It is undoubtedly a very important part of PR. A boilerplate is something that describes your company or brand. Most precisely, it’s the ‘About Us’ of your brand.
Announcing the launch of your clothing line is just the starting. You might launch many more in the future but your boilerplate remains the same. Hence, it’s important to frame it correctly.
The knowledgeable professionals conduct thorough research and craft the perfect boilerplate. A boilerplate varies depending on the brand.
6. Contact Us
Don’t you want to be available if anyone wants to ring you up!
Allow your customers or audience to contact you. Add social media handles, website, email, or phone number.
7. A Worthy Headline
Now that most part is done, you need a mind-blowing headline to draw attention.
You might have a zillion ideas but nothing worth putting up as the headline. A headline is something that gets the first attention and urges people to find you.
Therefore, it is best suggested to let the experts do it for you. A good headline is concise, informative, compelling, yet very clear!
8. Proofread
Not once or twice but quite a few times. Be it for any reason you might find the PR flawless, but why not cross-check it?
Hiring professionals to proofread helps. They go through thousands of PRs and probably see a lot of it. Moreover, they understand the journalist’s perspective.
The experts would ensure that your PR is genuinely fine-tuned and then distribute it in the best way possible.
