In the marketing industry, online press release distribution has become a trend in terms of search engine optimization. It is now a primary weapon for marketing teams. PR distribution can easily make a website appear higher on search engines.
The main purpose behind writing and distributing a press release is sharing newsworthy information with the potential and existing customers with the help of media houses. However, it has also cast a great impact on the SEO strategies of various organizations.
Significance of PR Submission in SEO
Press releases have the strength of letting your content reach a greater number of audiences. PR has cast its impact on various aspects of businesses across the globe. However, SEO has always been its strongest point. Here are some advantages of press release submission for search engine optimization –
- Referral visitor and prompt visibility
- Increased online brand reputation
- Natural link building
- Higher keyword linking
- Marketing and advertising
- Increased online visibility on search engines
- Greater media coverage
- Brand building for organizations
Online PR distribution helps in earning instant visibility over the internet. Using the strength of the internet, PR distributing agencies can circulate any piece of news to various web portals and news sources within seconds, providing instant visibility to the content.
You can include backlinks in the press release while submitting it – this will contribute greatly towards the generation of inbound links to your business website; more backlinks create more credibility. This will drive a huge number of visitors to your website.
Press releases submitted to PR submission agencies get instantly indexed, leading to the production of supporting content. The algorithm of the almost all the search engines works in such a way that whenever a person searches using a given keyword, he/she gets to results that have been obtained from the indexed already existing in the database of the search engine. For instance, if Goggle indexes a submitted press release, then the chances of it appearing in its results for the specific keyword(s) get higher.
Benefits of Press Release Submission in Promotions
This can be categorized in the following points –
Branding of Products/Services:
Whenever media outlets run a story on your press release or publish news about it, they talk about the credibility of your brand and its products/services. This contributes to your organization’s business campaign – builds credibility by merging the press release with other components of brand promotion. It also helps in creating reliable sources of information about your brand.
Marketing and Advertising:
When it comes to online media campaigns, optimized PRs have always had the upper hand. Compared to traditional Return on Investment, press release distribution offers much greater value. This is a budget-friendly way of marketing and advertising your brand without even spending too much.
Components of an SEO Optimized PR
The basic guidelines of drafting a press release are pretty simple – the tone should be professional and provide answers to Who, Why, Where, What, When, and How. A normal PR can be differentiated from an SEO PR by using optimized keywords. The use of such keywords can easily boost the ranking of your business website.
Apart from the use of proper keywords, the title of the press release must also be enticing. It should contain all the information needed – an intro paragraph addressing the 5Ws and supporting paragraphs. Always ensure that the content is not beating around the bush and is always to the point. You can include relevant quotes in the content as well. Also, don’t forget to mention your contact details.
Optimizing the content by using such components can increase the online visibility of your website and at the same time, build your brand’s image. Pointing tags to a certain topic as well as targeting the audience with industry-specific and relevant keywords are the most impactful ways of optimizing your press release for search engines. This helps greatly in unlocking the actual benefits of SEO.
As mentioned above, publishing and sharing press releases through reputed distribution agencies and media outlets can provide quality backlinks to your website. This is very much essential for SEO.
While writing or hiring professionals to write your company press release, you must always consider using engaging keywords. Also, before choosing a distributing agency, you must conduct research on its services and packages.
