One of the best and constant methods when it comes to digital marketing techniques is Press Release Submission. Press releases or PR on information-rich and content-driven websites include more than mere basic announcements. PRs ensure more shots for inbound links and the benefits of SEO that are required to obtain a well-ranked landing page on Google. Press Release submission has remained one of these procedures that have not incorporated many changes in terms of conventions and formatting. PRs make it easier for journalists, news agencies, and PR aggregators (sites that exist solely for the purpose of posting press releases from a wide array of small and large enterprises) to find a piece of news for their story and feature.
Types of Press Release Sites:
There are two types of press release sites available for users:
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Free Press Release Sites:
Free Press Release sites are mostly web-based. In some cases, they might not let the user customize their PRs or include media and HTML formatted content. If one is looking for major media exposure, this might not be the best option for them.
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Paid Press Release Sites:
Paid press releases offer a press list of the outlets to whom they send the PRs of their clients, apart from posting the release on their websites. They also provide additional benefits of SEO like editing, editing of metadata, and grammar check. They might even tweet about the release if the client opts for such a package. They also include among their features robust and accurate analytics.
However, when choosing a press release website, one has to be picky. While some of the sites are potent sources where journalists, media, news, influencers, and similar content marketing experts look for opportunities to remain on top of the trend, others - though well marketed and highly glorified - get a press release nowhere even after charging money, and give zero returns. But how does one decide which are the best paid press release sites suited to their needs and goals?
Here are some of the important features to consider when choosing a press release site to ensure the maximum ROI:
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Amount of Media Traction and Level of Exposure:
The primary service that any Press Release website must be able to provide to a client must be growth in media exposure. Upon using an unfaltering syndication system and a PR distribution site, a company or an individual can gain a considerable amount of media traction for their news. Gaining the attention of the media can be achieved on the basis of three things: Validity of the media sites that pick up the news; SEO optimization, especially in terms of keywords; and influence.
When a piece of news appears on a valid media site, it also helps build credibility for the business or for the individual. It also gets a higher chance of being shared on other sites, especially in the form of references in relevant topics. The use of proper SEO tools makes the news appear on the list of searches relevant to the search term that readers look for and reach the target audience without much ado. People are also more likely to read a piece of news when it is published on a trusted site.
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Quick Exposure through Branding:
Rapid indexation is a trademark of a trusted site and also ensures that the site appears well on SERP. Backlinks from trusted media outlets increase the ranking of the site and increase its brand appeal.
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Getting Effective Press Releases Written by Experts:
Among all things, the most significant thing that can get a PR campaign to work is the content, and who better to write it than an expert PR writer? Through their skills, they can get a seemingly ordinary story to create a buzz by inducing the perfect angle to it and optimizing it for SEO. A good press release site will have a team of in-house experts who can craft the perfect PR for their client.
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A Solid Media Coverage:
Brand visibility naturally augments when a PR appears on multiple media sites with a considerable amount of audience. A reliable site guarantees that the audience sees the latest information about a company when searching for relevant keywords, and journalists also find them easily.
Press releases are definitely one of the best tools for brand exposure and for increasing marketing returns. The above features along with amicable customer service are the trademarks of the best PR sites.
