A simple search on Google can show you an array of press release distribution services or newswires with an effective distribution network. However, the task of opting for a single newswire can be quite daunting that is perfect for your business. It is very difficult to answer which PR distribution service is the best since it depends on your business needs and the niche industry. It can happen that the newswire has worked well for someone but for you and it simply causes due to a lack of prior research.
Consider checking the following key factors in a PR agency or newswire that can help you find the right press release distribution network for your business.
Pricing System
The cost of press release distribution can vary from one agency to another depending on the geographical scope of the distribution, add-ons, and extra features. Therefore, you can not really find the same price everywhere. Based on your budget and business needs, you should opt for a newswire that offers a simple pricing system without making purchasing a PR package difficult. So, make sure to check the packages and offers as well which helps you understand whether the package is really worth it or not.
List of Outlets
How many media outlets the newswire cover is not the biggest challenge but the outlets need to be relevant enough to support your PR. Media outlet includes news websites, aggregators, media outlets, and news content systems. If the agency does not offer guaranteed placements over the outlets that can offer you relevant exposure, there is no point in spending on that PR package. Opt for agencies that offer a buzz over major news sites such as Google News, Yahoo, and Bing.
Your Target Audience
Your target audiences can be categorized in four ways based on the sources. Such as,
• Local, regional, and national markets
• Multicultural markets
• Specific industries
• International
Based on who you are trying to approach, you can find a distribution network that works perfectly for you.
Additional Features
Press packages are usually filled with many additional features that make the PR campaign more effective and successful. So, if the agency is not offering such features; it is better to avoid it. Some of the features are,
• Adding multimedia elements (like images, clips, info-graphics, etc)
• Permanent hosting
• Mobile distribution
• SEO Audit
• Social media buzz
Customer Support
Does the organization have an active customer support team? Is there any chatbot or pop-up that welcomes you to everything you visit the website? Do they have proper contact info? These are the things that help you understand whether the agency can support and help with your issues around the clock. If such elements are missing, do not invest in any package since after purchasing, you might not be able to contact them.
Reporting and Analytics
What kind of options of reporting the provider offer is also an important aspect since you would definitely want to measure the success of the PR content. Reporting and analytics are supposed to be part of the package only that sends a detailed analytical report at the end of the campaign to the respective user. The agency must be transparent enough to offer you real-time data with screenshots if needed.
SEO and Visibility
Search Engine Optimization is one of the most important aspects of a PR that helps to gain a better rank on the search engine result page. So, if your provider does not offer proper SEO visibility, the campaign is not going to be fruitful. Therefore, you need to look for agencies with strong domain authority.
User Experience
Lastly, user experience also means a lot since you need to have a reliable press release distribution partner with whom you can work in a hassle-free manner. You can also check the reviews and testimonials of previous clients to understand if they have faced any problems.
Wrapping Up
PR is a precious marketing tool for your company’s growth and exposure. And it is also worth putting effort into since it offers fruitful results with successful campaigns. Therefore, make sure to consider the aforementioned aspects and opt for the newswire that suits your budget and requirements.
