When you are announcing your next single, the forthcoming album, or your upcoming tour, you need to get people’s attention toward your announcement. One great way to get the attention of your target listeners is by securing extensive media coverage and press releases are your most effective path to do so. If you are looking for media attention and digital coverage for your upcoming music news, a well-crafted press release is the right way to get there.
However, before you pen down a single word, you need to understand how to write a music press release first. A music press release is a bit different than a product or service press release because it is related to art. On a normal product or company press release, you could get journalists’ attention by presenting numbers and statistics, but in a music PR (Press Release) that is not possible. This also does not mean there is no way to write a music PR that grabs the attention of the media. Let’s look at these great tips that will make your press release irresistible to read!
1. Easy to Read Content
We cannot stress this enough, you need to make the content easy to read for the music journalists and bloggers. While you are writing the PR, it is important to understand these journalists and music bloggers probably receive hundreds of PR emails every day from aspiring musicians. So what makes your content different? Why should they pay attention to what you have to say? Well, you can make it short and easy to read! Get to the point quickly, and make sure that your press release has all the necessary information that is not just easy to read, but to recognize. The information also needs to be easy to reach with just one or two clicks.
2. A Snappy Headline
The PR’s headline is your chance to make the first impression! So, you need to make sure that it is snappy enough to get instant attention. The headline needs to be catchy, concise, and of course, clear. The headline should capture the essence of the announcement while also urging the readers to know more immediately.
3. An Eye-catching Subject Line
An irresistible and exciting subject line can make a real difference! It can make the difference between the PR being read and it being ignored. Generally, email subject lines are not that interesting, but you can make it by adding your pitch. Are you releasing a new single? Are you going on tour? Does your song talk about mental health or a serious issue? You can include these details in your subject line and make the impression on journalists even better.
4. The Crucial First Paragraph
Journalists and music bloggers are stuffed with press releases and information every day. To make sure that they are reading your PR beyond the headline, you need to put the most crucial details about the announcement in the lead paragraph. This is the place where you should include the answers to the 5 Ws - Who? What? When? Where? Why? This paragraph will do the work about making the reader far more aware of your announcement while making sure even if they don’t read beyond the first paragraph, they know the intricate details.
5. A Personal Touch
A press release usually has a very formal and monotonous tone, making the content not very fun to read. However, you can make your music PR different and interesting by adding a personal touch. This on the one hand makes it more interesting, and on the other hand, it gives the content a human touch. You can use quotes for this purpose as they add a deep layer of personal connection. They could directly be from the artist talking about the track, or from collaborators about their experience!
A PR campaign can fetch you better results if it is written professionally. You will find various professional PR writing agencies that can help you craft an intriguing press release that is both fun and interesting to read!
