Fundraising is one of the prime aspects that requires authenticity and people’s faith in your organization to crowdfund. One of the best ways to create an authentic campaign for your organization is through press release writing and distribution. PR is considered one of the legitimate documents that are trusted by industry experts as well as the crowd. It only conveys official information which is utilized by media outlets and journalists to make a report.
Now, if you are looking forward to knowing how to write a crowdfunding press release; it is not rocket science. If you follow the right steps and are capable of expressing the need for funds without pushing for donations, people will be more likely to donate funds for your campaign.
Crowdfunding press release writing is not very different from writing a regular press release. However, you need to understand how to orient the story behind the campaign which makes it more engaging for everyone. Here are 4 simple steps to follow that can help you write better and distribute as well.
1. Include All the Necessary Elements
If you are familiar with press release writing perhaps you already know all the elements which are required to craft an effective PR such as header, time & date, 5Ws, explanation through body, boilerplate, media contacts, etc. For crowdfunding, these elements play a vital role as people get aware of its relevance.
- Title & Date – The title is something that readers see first and judges the content whether to proceed with reading or not. So, you need to focus on it and create a headline that summarizes the topic and lets people know what it is all about. Similarly, time and date are quite vital since it expresses their relevance of it. People are more likely to get engaged in a fresh PR than some old content.
- Body – The body of the PR is supposed to provide all the necessary information about the topic. The initial paragraph should explain all the queries of the readers beforehand by following the rule of 5Ws. The following paragraph is supposed to convey the reason behind the campaign and why you have started raising funds. Do not forget to tell people what is the goal and how people are going to be benefited. Try to add a compelling angle to your story.
- Boilerplate & Contact Info – This is the section that makes the content more authentic as well as provides all the information regarding the foundation behind this campaign. Do not forget to add contact info, website, and social media links as people might like to cross-check for more information.
2. Inverted Pyramid Format
Try to write your PR in an inverted pyramid format where the most important topics stay at the top and then gradually lead to less important information. It is a great way to lets readers focus on the main points rather than the related ones. It is also great for journalists and reporters who have less time to read a PR and mostly skim-read the main aspects.
3. Professional Yet Simple Tone
It is a PR that expresses an organization and its activities formally. Quite naturally there is no place for a casual approach. So, it should be written in a professional tone that is acceptable for all, starting from industry specialists to journalists and reporters. However, language should be simple enough to make sense to everyone since your primary goal is to raise funds from the crowd. If the crowd is unable to decipher complex technical terms, they are more likely to skip the content.
4. Publish and Promote the PR
One of the main reasons to write a press release is to distribute it among the mass and relevant audience. So, when you are done crafting your PR, it is time to hire a distribution website that helps to gain massive exposure from niche and relevant audiences. This way, you will be able to reach a lot of people while collecting more funds.
Final Take
Crafting a press release is the best option to opt for whenever you are trying to reach the maximum number of people through content. However, it requires an effective PR distribution website for the task. So, do not just write, also hire an agency that can help you spread the word through relevant and credible sources.
