Music artists these days struggle for exposure and popularity since the industry is in a constant flux of change and every day there are new music artists emerging in. Though there are multiple ways to get your music out there to the public and among potential listeners, a press release proves to be the most effective way to garner more attention. Even if you are seeking blog covering and a social media presence, PR is the all-in-one marketing tool that can create impactful brand awareness in the market.
One of the prime reasons why PRs hold such paramount importance is the contacts and leads that it helps to generate. Music artists need to develop strong relationships with influencers, bloggers, tastemakers, and other personas from the music industry who can help them grow. They retain these connections over years to get an extra promotional advantage as well as to perfect their craft. PR helps to do that as it is considered to be the most authentic document which is trusted by everyone. Even journalists and bloggers follow that to find authentic information.
You can always hire professional agencies for the task or you can try to craft the content yourself if you are not prepared with your promotional budget. If you are wondering how to write a music press release, here are a few simple steps that you can follow to create an effective and attractive PR for all.
1. Think of the Recipient
You need to make it easy for the recipients since they might receive a ton of press releases and blogs every day. Receiving so much of emails can make your PR get neglected among the hoard. Therefore it is important to make the essential information easy to read that strike the mind even with a single glance. If your PR is able to grab their attention, they are more likely to re-publish it or take chunks of information to create a post. So, whenever you are crafting a PR; it is important to keep the recipients in mind in order to create a better and stronger appeal.
2. Attention-grabbing Subject Line
Since journalists, reporters and bloggers get a lot of emails every day; the subject line needs to be highly attractive that stand out in the horde. Your subject line can be the parameter for your PR to be opened or ignored. It needs to keep an interesting pitch that expresses your needs and purpose. Make sure to keep your subject line memorable enough to grab everyone’s attention and it will definitely compel them to read the whole content. Write a music press release but make sure it is compelling enough to express your music.
3. Do Not Send Attachments
Downloading attachments from an unknown email is risky for many reasons and sometimes the emails get simply deleted or rejected for having spammy attachments. Rather than attaching an mp3 file, you can add the PR on the body of the mail along with your social media links and links of the music platforms where your music can be found such as Spotify, Soundcloud, YouTube, Bandcamp, etc. You can also send private links before the release of your track if you are wondering to create a huge buzz at the time of release. Sending links is always better than it offers a fair opportunity for the marketers to check out other tracks and other profiles to know the artist better.
4. Include More Links
Include the links to your official website, social media handles, and other platforms which makes it easy for the person who is receiving your press release. They would not require you to make research or check your background since you have already provided all the necessary links and information that they require. So make sure to add only direct links to media pages and web pages in order to guide them better. You can also send a Dropbox or Google Drive link that helps to get all the essential assets.
5. Try to Add a Personal Essence
This is not a mandatory rule. However, it is always nice to engage when you add some personal essence to your pitch. Adding a brief personal message is a great way to create a potential relationship with the recipients. It does not have to be an essay or a big writing piece, but a basic greeting with name and title along with a genuine appreciation that you are aware of whom you are mailing is all you need.
Final Take
Following the above-mentioned tips can help you create a great and effective music press release that can actually gain some attention from the listeners, as well as journalists, reporters, and bloggers. However, if you are willing to get the most out of the PR campaign; hiring a professional PR agency would be the right idea.
