Business owners and individuals look forward to press releases for many reasons one of the curial among them is to attract investors. It is important to let the potential investors know about the business progress or any latest event that can impress them. The businesses also have to keep their financial reporting in focus such as the progress in every quarter which is capable of garnering attention from the niches industry as well as investors.
Is a press release for investors different than traditional PRs?
The press release has proved its worth in the field of business and marketing for many years. Even though it is a written document, the paramount importance of it lies in its approach and marketing values.
Modern-day online PRs have become more effective with SEO practices and capable of garnering attention from all whether potential customers, journalists, reporters as well as investors. If you are looking forward to writing a press release for investors, you need to come up with the story and approach that attracts them the most.
How to write a press release for investors?
Though the format of the press release does not change, the angle of the story and writing style needs to stay when you are particularly targeting investors and want to read the whole content.
• Powerful headline
The headline is what the investors will notice first and it should be eye-catchy enough to make sure to grab attention at the first glance. The headline should consist of the name of the company a preview of the latest results.
For example, “ABC Company has record quarter this year”
• Strong subheadline
In the field of distribution circles, the subheadline plays a major role by supporting the headline. It offers more information regarding the subject of the content to make sure that readers get a preview of the whole content.
For example, “A substantial boost in profit is witnessed by ABC company due to recent merging and streamlining of the process.”
• Relevant keywords
It is not unknown to the press release writers that keywords help the content appear with every successive search result. So, make sure the keywords you incorporate in the content are completely based on your company and industry. You utilize these words not only in the body of the content but also in the headline and subheadline.
As a result, media representatives, journalists, and potential investors can find your content easily within the distribution service surface based on the industry.
• The opening paragraph
The opening paragraph is what the readers and investors are going to read after the headline and the subheadline fruitfully garner their attention. The paragraph should be introducing the aspects of writing the press release while offering an overview.
A quite famous method of 5Ws is utilized to introduce the new story. This 5Ws stand for,
1. Who
2. What
3. When
4. Where
5. Why
Following this format will not only help you reach the targeted audiences but also makes the task easier for the journalists by providing all the necessary information. Acknowledgment is also important since company success cannot be reached through an individual approach only. You can mention new employees and companies that helped in the progress.
• Add more numbers
Let’s be honest, investors are more interested in numerical facts than your story. Figures and real numbers are what help them to determine the progress with authenticity. Even if your offer proper statistical data, make sure you offer them in a visually attractive approach that helps in evaluation.
You can offer infographic images, bar charts, pie charts, and many other elements that help to make the PR more attractive. You might consider visual representation is not important but a recent report shows that a PR is seven times more likely to get media pickups that contain images.
• Quotations
All though this is not a mandatory option you can put some relevant comments or quotes based on the successful business quarter that the company has witnessed.
• Boilerplate
Last but not least comes the Boilerplate at the end of the content. It is a short description of the company, its vision, and its mission. It should also include email address, contact info, website URL, and so on.
Following this pattern will help you craft a press release that is capable of garnering attention from potential investors in the industry. However, if you are unable to craft a press release of your own, you can always take help from the expert writers at https://www.issuewire.com/writing.
