Once you have created your website, the next challenge that surfaces is how to gain the attention of the audience to prosper. A good advertisement and marketing of your product or service are very necessary to make your name count in the field. And, going with the trend what better way to do that other than sending out a press release that has reportedly claimed to bring in sufficient people to both your website and company.
We live in a time where everything needs to be getting done as quickly as possible and mobile phones have taken over the world of the internet for its easy accessibility. To get a green signal for your marketing efforts it is imperative to understand how the customers engage with products and mobile devices are known to enhance the rate of conversion. So every company these days is trying the best of ways to optimize their website or any other medium of marketing, like press releases according to mobile-friendliness. Moreover, Google is also giving more value to those websites and companies who give more attention to their mobile using the audience.
Therefore it is important to follow a few simple key formats to increase the engagement of your mobile users that would help you reap the most fruitful benefits in no time.
No Large Data Downloads:
No customer would stay longer on a page that takes much time to download and process the information. An increased coding in the content means that it would be more difficult for the mobile to process the content. Therefore you must design your press release in a format that can be easily processed by the device.
Back-Links Friendly:
A broken link can create an impression that can be hard to recover from. Along with mobile-friendliness, a website must link friendly. Before you send out your press release make sure that you review all the links to ensure that your website only entertains sharable and strong links.
Avoid Fancy Outlook:
As every mobile device has different ways to display the content, it is only advisable to restrain using fancy and loud fonts to keep things less complicated. By incorporating simple texts with standard quality images will do the job quite efficiently and will mark your content as mobile-friendly.
On Point Content:
Too much information clustered in one website is not at all appealing rather distracts your mobile device user from the main motto. Hence, keep your content precise yet informative such that the reader can get a transparent idea about your service.
Highlight Bullet Points:
One of the best ways to catch the reader’s attention is by putting bullet points to mark the important points. For people in a hurry, this is an effective measure to gain their attention as by only getting a glance at the bullet points they can get an idea about your content. Highlight the bullet points by either bolding them or choosing any writing style.
E-Mail Friendly:
By integrating an email option will let the user to easily send the content such that they can read the whole layout as per their convenience. Users can also send out the story to others via this way that would make it easier for other people to know about your outlet.
Short Keywords:
While searching for anything online people generally tend to type short or small keywords for all their queries. Therefore while crafting out your content, make sure that you focus on creating shorter keywords to tap in maximum traffic towards your website. Remember not to overstuff your content with keywords, but should comprise only 3-5% of the content.
Focus on Local Search:
A person searching on the search engine might be standing amidst the road locally to get information about a place near to him/her. Most of the users search for local services and offerings and so any website or company must concentrate on improving their availability and visibility during local search results.
Proper Optimization:
Be it news, weather updates, sports news, or any other field any mobile device users turn to their mobile internet to search for all the main topics. So, if you are not focusing on the most searched keywords you can be losing out on a lot of customers. As mentioned earlier people search for local amenities then a website must be properly optimized to help provide correct information to the user. Additionally, for better results, you can keep your desktop searches and mobile searches version separately.
Check All Mobile Standards:
To make your site easily searchable you must comply with all the norms set by the W3C. Even if your site fails to abide by all the standards, it will still appear on the search engine but the results can be coded shockingly. The transcoders carry on with their converting action but not in a sophisticated manner and happen to be everything except mobile friendly.
First Preview:
Before finalizing any release, always remember to check how your site or something like a press release looks on a mobile device. Make sure that your content is optimized to adapt to the various screen sizes mainly the most important ones, to retain your readers. Don’t rely on search engines to make your site appear mobile-friendly as transcoders can make it turn into a nightmare.
Focus on Predictive Words:
Put the effort in summarizing the most used keywords and also include predictive words that can be used by a mobile phone user to increase the chances of your visibility. Keep up with the trend and carry out your regular research to remain at par with all the new keywords being used.
Include Meta.txt:
A meta.txt is a file that includes the description of your website and gets indexed by the search engine spiders to make your site accessible and be shown during any related search results. Follow the correct format that is colon-delimited to allow the spiders to easily read your content.
