Every company works on its different strategies to market each of their products and with marketing; you can easily point out the problem and work accordingly to overcome it for your next marketing campaign. This blog will help you to break down the process and it will also allow you to understand it comprehensively. Starting with content marketing and SEO benefits, these services can be the best way to aware your audience aware and at the same time bring them to your ecosystem with a methodical approach.
Definition of Marketing Funnel:
This is a nuanced and critical piece of the marketing process, starting from what a company should do from its end and how the customer will react to it based on the steps made by the company. It is also known as the path of purchase that every buyer has gone through in several instances of their daily life. Each aspect will ignite a section of your target audience who will end up being your customers by the end of the chain system. This path is divided into three stages, which are:
- Stage of Awareness
- Stage of Interest
- Stage of Desire
- Stage of Action
With these four steps, a buyer makes their decision whether they are going to invest in that product or not. The marketing funnel also represents the vastness of these steps; in the first step which is awareness the maximum number of people will be your target audience and as the steps precede the number of people will be decreasing. This means if you can make 5 to 7 people interested in your product only 1 person might end up buying that product.
How to Create a Marketing Funnel?
The funnel might have four aspects to it, but the funnel is divided into three categories, Top of the funnel (TOFU), Middle of the funnel (MOFU), and Bottom of the funnel (BOFU). To create a marketing funnel you need to work on these three aspects.
- Top of the Funnel (TOFU) - Spreading Awareness - To reach your target audience you will have to work on various aspects including online advertisements, SEO, keywords, and many other marketing aspects to bring eyes to your products.
- Middle of the Funnel (MOFU) - Increasing Interest - Offering backlinks, using filters and mailing list, these are some of the actions you can take to further popularize your product and gain a better space for your products.
- Bottom of the Funnel (BOFU) - Building Desire and Driving Action - You can create comparison pages to bring attention even further to your products.
These are the four areas that will require your work on moreover; when you start to work on these aspects you will witness the change effectively. Working on these aspects will increase your visibility and strengthen your marketing aspects. Here are a few reasons why the marketing funnel works the best:
- It helps you to guide your content strategy to bring engagement.
- It effectively works on your conversion rates and increases efficacies.
- It can define problematic areas that you can efficiently elevate or remove.
These are the main reasons why the marketing funnel has turned out to be extremely useful for business owners. Each of these stages has many aspects to it which you can only comply with once you have hired a professional. There are various options and approaches to these stages which can only be completed if you are willing to opt for the best options that you can provide for your audience. Only then do you get the best in return. Building onto the interest of your audience while they are aware of your products is the best way to bring recognition and better conversion rates in your marketing approaches.
