There are huge differences between the real and the anticipated world of public relations. It is served with mediocre myths that are mostly projected to cloud the judgments about the use of press releases in the domain of public relations. People are manipulated with the comparable ideas of promotion, press release, and media attention that have been associated with PR for a long time. Many young people and experienced fellows are triggered to explore the world of the PR and communication industry. But they lack the concept of what it truly involves in a PR agency. Many PR companies strategize to promote the inexact view of the power it projects on the media from afar so that they can lure more clients with their ostentatious system of work. People don’t look into the matters before believing the provided facts because every day they reap the benefits of PR from the constant digital advancement.
It is time to bring on the myth-buster shooters to remove the concealed layer of perfidious misconceptions.
Myth 1. PR is Always Free and Plain Sailing:
The most frequently asked question about the PR is whether it is free for most of the websites. But whoever asks this question should rephrase it to whether free press releases are a good strategy. Well, the answer to the first question is Noway! It’s not free and not trouble-free as well. PR firms are illuminated by a handful number of professionals who are very smart and creative so that they are able to produce notable stories for different brands and back them up with accuracy. They take hours to send that one piece to every individual journalist they know of. It is time-consuming work that requires alert consciousness and pitching it to the right journalists is a big responsibility. That’s why big companies choose to go with moderately pricy PR agencies to revamp their public relations activities. Free press releases only give you a mug’s game without any exposure.
Myth 2. ROI is Not A Part of PR Activities:
If you want to ask that working for PR can directly increase the cash flow in the bank, then the answer is no. PR will not strike it rich immediately but this strategy is used to win extra income from long-term results. PR is a way of making people aware of a brand’s strongest features. There are thousands of mediums that allow you to share your brand’s unique stories and judge your popularity on the scale of the audiences’ love. It leads you in a way that will reveal the statistics of the people who are truly interested in your brand’s latest news and activities. PR helps you find potential customers for your next projects.
PR uses social media and various other digital grounds to keep the people engaged and keep the brand sensational. A strategic PR service will make the brand’s success more convenient as there will be a large number of people who gets affected by such approaches. Believe it or not, PR can help your brand to build trust faster than ever.
Now when it comes to ROI, the PR industry is an integral part to receive more income. PR sets better ROI in the sense of engagement and an increase in sales. As long as your story makes a buzz, people are going to be curious about purchasing new products from your brand. This way sales will improve, and you will gain a constant profit.
Myth 3. PR is Optional, Only for an Emergency:
It is a big lie that companies only need to focus on PR when they are in trouble. Such an incorrect concept can diminish the market for your brand. You always need to win the limelight of the media, and that’s where PR kicks in. Don’t wait for a disaster to happen, and you finally realize the value of PR services to heal the mishap. A decline in sales is a sign of a damaged reputation that can come from ignorance about PR.
You have to keep o playing the cards of PR for the sake of ‘the rule of seven’. According to market researches, it takes at least seven times to promote the same message for your brand if you want to make the viewers be your next customers. An individual turns into your customer after they are well aware of the details of your brand with continuous promotions.
In a nutshell, PR is definitely going to back the brand up if its reputation gets tarnished. But choosing PR just before the crisis will not even help you to restore the image.
Myth 4. PR has No Room for The Creative Aspect:
The biggest myth that you need to throw away that it is not a creative platform. It is more of an art than journalism. PR has room for writing press releases, producing blog articles, and special stories within a particular time. It is a creative yet strenuous work that involves writing and analysis. PR may not be all about just chatting with journalists and arranging a meeting for official purposes.
Myth 5. Good Products don’t Need PR Back-Up:
Another wrong statement about the concept of public relations is that only bad products need the sheen of publicity. Promoting goods has nothing to do with it because every product or service needs a basic advertisement so that people get aware of the new things. If a product is in the process, you should strengthen its publicity with strong PR so that people get easily influenced. The aim of PR is to convey a legitimate story that will build trust and participation among the old and new customers so that your brand always remains at the apex of media attention. Ignoring PR because you think that product is going to have plain sailing and your customers will know about your product naturally, and then you are living a big lie!
