With the steady increase in the 24*7 news cycle, press releases have become more important than ever. Over the last few decades, like everything else in life, the way people communicate with each other has changed drastically. Thanks to the social media channels, the influential bloggers, and the round-the-clock news channels, the way people consume news has revolutionized.
As a business owner, you are constantly struggling to pitch your product or service to the people. But is it always effective? Even if you have all the necessary skills, it doesn’t always work in your favor.
So who decides what works best for your business?
Well, researches have it that Press releases continue to be journalist’s favorite tool. Yes!
Ever wondered why press releases are still so talked about?
Let’s start with a short introduction.
What is a Press Release?
Press releases are one of the most popular and effective ways for a business to achieve the immediate attention of media professionals and journalists. It is not just affordable but gives enough exposure to a product or a brand.
There is tons of information available on the internet stating why they are so crucial. Well, they aren’t wrong. You might just hop from one article to the other looking for the one-in-all. But this won’t take you very far.
What is important to consider is how do you want your brand to grow?
As the competition is cut-throat, a company must hire a reputed Business press release service to enjoy the multiple benefits.
Enough of beating around the bush!
Learn the major benefits of a PR:
1. Immediate Exposure
Let’s say you want the attention of a certain website or a publication. How do you get that immediately? PRs are indeed a great way to fetch instant attention.
As a new business in the market, it is important to gain some initial traction and what better than a PR to get that. It helps people to know who you are and what services are you offering to them. Sounds easy right?
The thing that makes all the difference is the right time. It is important to send out the PR at the correct time to reach the maximum target audience. Hiring an expert service provider would keep you covered on that.
For best results, discuss some key topics with your selected service.
- What type of content is best suited for the first PR?
- How long should the PR be?
- What are the major points to keep on focus?
- Who is the target audience?
Once you decide on the above-stated points, you can frame your set expectations.
2. Cost-Friendly
A business owner, be it small or big always wants to keep the marketing budget in check. And, what better than a press release to do that!
One of the best reasons to use a PR is its affordability. As compared to other forms of marketing, PR is extremely cost-effective. When you plan on hiring a professional service to help you, consider a few key elements like:
- The cycle or chain of publication
- The list of distribution channels the PR will go out to
- The placement price
- The location of the readers
- The expected engagement level and views
These few questions would help you to draw a clear conclusion. You must have a basic budget in mind, discuss the points with the experts to nail your PR!
3. Boost in Sales
It’s worth mentioning that PRs contribute to the increase in sales. Apart from gaining your brand immediate exposure at a pocket-friendly rate, it elevates your potential sales.
The reason why you need an expert’s mind is that the PR must be placed in a niche that attracts the audience. You probably might be thinking that anytime is the right time to make the announcement. But is it so?
The professionals ensure that they highlight the best features of your brand at the right time to generate buzz. It is a great and also a very effective way to raise the sales figure. The more your PR reaches the more your sales potential increases.
4. Powerful SEO Traffic
Google and other search engines are always in the hunt for content that is informative and authoritative. Google gives an upper hand to those well-written content that is customer-centric, has the best keywords, and provides high-quality links.
Allowing the experts to handle your PR serves the purpose. They thoroughly research your business and have the necessary online tools to serve the cause. Some areas that they optimize tactfully to get into the good books of Google are:
- Headlines/ Titles
- Description
- Meta tag
- Industry-specific keywords
- Imagery
- CTAS
- Backlinks
All the above-mentioned factors have a high impact on SEO value.
5. Invite Increased Traffic
Is creating awesome content your only motive? Well, certainly not. A brand thrives when it gets customers or in other words web traffic. To get more visitors to your website, PRs are a sure-shot way!
Before you even start promoting the PR, consider reviewing the main goals. The kind of traffic you receive largely depends on the service you choose to rely upon.
The agency you choose must be well aware of your company’s history. Some ways in which they can maximize their efforts are:
- Offer limited-time discounts
- Offer exclusive offers
- Opt-in forms on the landing page
These are the few strategies that help draw more customers and increase the ROI (Return on Investment)
6. Display on Social Media
The professionals make sure that they share the PR to every social media platform like Facebook, Instagram, Twitter, Pinterest, Reddit, LinkedIn, and others. Once the PR gets distributed across all the channels, more and more people start flooding in. The incredible audience of social media can drive enough engagement.
Moreover, people love sharing unique things. The experts know your niche audience and hence, structure it in similar ways to drive a high-quality audience.
So, from whatever we discussed one thing stands tall. Once a customer visits your website and has a great first experience, chances are they would come back soon!
The goal of a PR is to add infinite value to your brand.
But as said, don’t jump into any random publication. Conduct proper research to select the one that feeds your niche. You must choose one that has already worked with multiple brands.
We understand that amongst the hundreds of options on the web it gets quite tricky to find the one! But don’t worry; we have researched the details for you.
Things to look for in a Press Release service:
1. Cost
Depending on the service provider, the price range varies. What’s worth noting is that do not compromise with the service quality to save some extra bucks. After all, this is what is going to make the deal. Feel free to discuss your budget to avoid unpleasant surprises.
2. Media Outlets
How many media outlets does your agency cover? This count includes the news websites, news content systems, media outlets, and journalists. More is always better, isn’t it?
The best are the ones who offer placements on Google News, Bing, and Yahoo!
3. Audience
So who’s your target audience? This could be regional, local, national, international, any specific industry, or maybe multi-cultural markets. Find out the targeting options your chosen team plans to use.
4. Extra Features
Who doesn’t like something extra! Ask your publication if they offer some additional features like customizable content, the option to add multimedia, and other services.
5. Customer Service
Well, honestly this is seriously a big deal. Many organizations promise the sky but fail to provide the necessary support to the customers. Support can be anything, editorial, proofreading, or maybe just solving a query!
6. Reviews
Nothing new! As consumers, you must always look out for the company review beforehand. Check what people are saying about their experience.
7. Visibility
The whole effort would go to vain if your PR does get the necessary visibility. Therefore, check the domain authority of the professional service before moving ahead. Visibility is a key factor.
Hence, select the one that guarantees its effectiveness in giving visibility.
8. Secure
Lastly, find an agency that is safe and secure. Well, it is always better to go with the reviews to avoid disappointment. Pay attention to what the reviewers are saying. This way you can make an informed decision.
9. Provides Value to Your Brand
Above all, getting your PR released or published through a renowned agency is in itself a symbol of credibility.
The very fact that the name of your brand is associated with a renowned publication shows the authenticity of your brand. This way people find it easier to levy their trust in your product.
10. Accept New Ideas!
At the end of the day, a brand needs to be unique. There will be certain points that you might not have considered before. The professionals have the required experience to give you innovative ideas. Be open to it.
It’s important to accept their insight to amplify your performance.
