Due to the COVID-19 pandemic, 15% of the workforce of the United States is practically out of work. This has paved the way for some discerning steps taken by the people who have been using their free time in launching businesses from home and using their talent to the fullest. To kick off proceedings, they are faced with an even bigger challenge of reaching the target customers and spreading the word of mouth about their business.
The business owners are availing of press releases at affordable prices to foster their respective online presence. This further guarantees tremendous online traffic for their business.
Digital Press Release
Even if someone is not aware of the nitty-gritty to write a press release but they are definitely in the know of how to share the news about the premises of a company. One of the smartest ways to provide the news of your company to large groups of people is done when media outlets and newspapers link and pick up news that is relevant to the readers. Syndications are used by several online distribution services of the press release. This can help in sharing the company news with the masses in such tough times very easily, quickly, and at an affordable rate.
Benefits
The benefits of using various online press releases are manifold. One of its primary objectives is to reach potential customers as well as the stakeholders and investors who have been pinning their hope in your business. They will be able to read and henceforth react to such news. This would mean that it would grab the attention of the journalists. This is very beneficial for small and local businesses. This will provide the business with greater exposure as new customers can also be reached.
Backlinks to the websites are created as and when the press release is published on the digital platform on major media and news outlets. More credibility is bestowed on the business as well as the website with major search engines. The SEO of the business website gets a tremendous boost with a higher ranking for the business sites in the searches.
Writing a Press Release
It is imperative to follow the art and science of writing a press release when it is related to the SEO value.
Choose the Topic
There are a lot of newsworthy elements to be shared by a business. The first topic for your press release has to be the launch of the new home business. Some other things have also to be kept in mind that can give you an insight into the ideas for the topic.
There has to be a new feature on the website which is useful for the visitors. There has to be a new service and a product. Things would drum up if an upcoming promotion, sales, contest, and discount are shared. It would be of great help if downloadable content, tutorials, e-books, and guides are shared. Things related to anything like a glowing mention and awards can help the cause and push it a bit towards success. Information related to hosting an upcoming or attended webinar can be submitted.
In the press release, one must mention the sponsoring and hosting of a local event. Information on hiring new employees and the ways they could benefit the customers can also be written. There could also be news about any kind of partnerships and investors related to the growth of your business. Some amazing things about the success stories and achieving sales numbers can prove to be an added advantage.
Choosing Keywords
Over the years, there has been a paradigm shift in the way keywords are chosen as part of the press release. Keywords are a crucial component as part of the press releases based on SEO. A keyword research tool is recommended and in the press release, two to three targeted keywords can be used.
Researching keywords are a strenuous process and while searching the process could very well crop keywords for general to high competition. The search volumes become higher with more specific long-tailed keywords that are increasingly searched by people.
Anatomy of Press Release
A press release predominantly has got five specific parts.
Title: The main keyword is used here very close to the start of the title that will sum up the entire news in a fairly hundred characters. The title has to brief and catchy and must adhere to the psyche of the reader.
Summary: Few additional keywords are added to the summary that is going to build upon the title. The summary has to be within or less than 175 characters summing up the entire story.
Body: The news release has to be written in an unbiased and objective way. The writing has to be done in the third person and opinions and other extra adjectives have to be avoided. The length of the body should be 300 words and there can be several paragraphs with one or two quotes. Keywords along with various text links are also included.
About the Company: This can elevate the pitch of the press release and a summary of the company is given in a few sentences and a link is included to the website.
Media Contact: Information related to you along with the phone number and email addresses are furnished as someone can contact you on reading the press release.
Tips for Writing
Several things are kept in mind while writing a press release. It must answer a question that will solve the problems and furnish relevant and valuable information to the readers. Keyword stuffing or overuse of keywords should be avoided. The readers must be invited to take some kind of action like signing up for the webinar or visiting the website.
Maximize Success
One must look at the press release with a holistic view. Customer awareness is fostered with high-quality links. This would ensure more customers as well as credibility for the campaign.
